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June 7, 2017

Delivering the latest tech and marketing news stories straight to your inbox.

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Top Stories
 
Illumio Secures $125 Million to Protect Data Centers Against Cyberthreats
VentureBeat (6/7)
Illumio, which provides software to help businesses secure their data centers by filtering network traffic, announced today funding of $125 million led by J.P. Morgan Asset Management. Existing investors Andreessen Horowitz, General Catalyst, 8VC, Accel, and DCVC also participated.
 

Undervalued Sony Poised to Rise 39%, Oasis's Fischer Says
Bloomberg (6/7)
Sony has undergone a massive turnaround since Chief Executive Officer Kazuo Hirai took the helm in 2012, jettisoning unprofitable businesses such as its Vaio personal computer unit, the chief investment officer of the Hong Kong-based hedge fund said.
 

Mobile AR Could Hit $60 Billion By 2021 Thanks to Apple and Facebook
VentureBeat (6/6)
The mobile AR platform war kicked off at F8 with Mark Zuckerberg’s proclamation that 'we’re making the camera the first augmented reality platform.' That simple sentence transformed what had been a one-hit wonder in Pokémon Go into an epic battle between Facebook, Apple, Google, Tencent, Snap, Alibaba, Baidu, Samsung, Huawei and more.


Intermarketing Acquired By Advantage Smollan
The Drum (6/6)
A joint holding company between Advantage Solutions and Global Smollan Holdings Advantage Smollan will take possession of Intermarketing’s global network of established offices in London, Leeds, Amsterdam and Sydney, bringing new capabilities in the fields of brand and retail campaigns, strategy, brand communications, data and insights, and content creation.


 
Industry Perspectives
 

As Apple and Google Take Aim at Ads, Publishers Tremble
Digiday (6/7)
Publishers see two tech giants trying to protect their market share – Apple by positioning itself as the guardian of customer privacy and Google by trying to suck up as much of the digital advertising pie from rival Facebook. But as the giants duke it out, it’s the publishers that risk suffering the collateral damage."
 

HPE's Whitman Sees Acquisitions as Bigger Part of Strategy
Bloomberg (6/6)
Hewlett Packard Enterprise Co. Chief Executive Officer Meg Whitman is hunting for tools that would help boost demand for the company's main server and storage products, seeking to push back against direct competitors such as Dell Technologies, as well as cloud-computing providers such as Amazon.com Inc.


Viewability Standards Have A Gaping Hole: Mobile Apps
Digiday (6/6)
Ad buyers say they receive misleading mobile viewability reports because measurement vendors struggle to integrate into publishers’ apps. In effect, they know the figures reported aren’t true. Until more pubs adopt third-party checks against their app inventory, buyers should be aware the mobile viewability scores that get reported to clients are unlikely to represent the campaign’s true metrics.


How the Top 5 Social Media Platforms Spent Their Marketing Budgets Last Year
Adweek (6/6)
Facebook by far outspent its competitors in 2016, running campaigns to the tune of $80.7 million, which represents a 260 percent year-over-year increase. While LinkedIn increased its marketing spend by more than five times, Twitter spent 70 percent less than it did in 2015. 

 

What Extreme’s String of Networking Acquisitions Means for Enterprises
Network World (6/6)
Extreme Network’s recent string of acquisitions – including it’s recent $100 million auction-buy of Avaya’s networking business, it’s purchase of Brocade’s Ethernet IP networking assets and its purchase of wireless vendor Zebra Technologies last year – should cause enterprise end users to potentially rethink their network infrastructure buying decisions when it comes time for their next hardware refresh.”

 
Research Insights
 
20% of Risky Emails Bypass Email Security
MediaPost (6/6)
As much as 9 out of 40 million emails analyzed by Mimecast, all of which passed through an email security vendor or cloud email service, were determined to have the potential for risk. The majority of these emails were spam, but a smaller amount of more dangerous emails also bypassed security, and it only takes one to cause irreversible harm.
 

Cybersecurity Labor Crunch to Hit 3.5 million Unfilled Jobs By 2021
CSO (6/6)
In 2017, the U.S. employs nearly 780,000 people in cybersecurity positions, with approximately 350,000 current cybersecurity openings, according to CyberSeek, a project supported by the National Initiative for Cybersecurity Education (NICE), a program of the National Institute of Standards and Technology (NIST) in the U.S. Department of Commerce.



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