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June 9, 2017

Delivering the latest tech and marketing news stories straight to your inbox.

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Top Stories
 
SoftBank Agrees to Buy Robot Maker Boston Dynamics From Google Parent Alphabet
Bloomberg (6/8)
Boston Dynamics, bought by Google in 2013 as part of a robotics acquisitions spree, made its name with a series of two- and four-legged machines that are able to stay upright even when pushed or traversing rocky terrain. Videos of the robots, known for their animal-like movements, are popular on YouTube.
 

All Publishers Can Now Test Ads in the Related Articles Section of Facebook’s Instant Articles
Adweek (6/8)
Product manager Harshit Agarwal said in a blog post that Facebook is paying out more than $1 million per day to publishers of Instant Articles via Facebook Audience Network, adding that the format delivers 20 percent to 50 percent more traffic than traditional mobile web content.
 

Yahoo’s Sale to Verizon Has Been Approved and Cuts Are Coming
Adweek (6/8)
Yahoo’s shareholders approved the expected sale of Yahoo to Verizon, and, in news much more disturbing than the previously disclosed name of the combined Yahoo-AOL entity that will be known as Oath is the prospect of about 2,100 job cuts across both organizations.”
 

Marketers Brace For M2M To Reach Nearly 14B By 2021
MediaPost (6/8)
Cisco forecasts 1.3 billion more Internet users by 2021 – totaling nearly 60% of the world's population and giving marketers much greater access to consumers. More than half of those connections will be machine-to-machine (M2M), the first time to ever cross the 50% mark.

 
Industry Perspectives

Why Images Are the Next Frontier for Ad Targeting
Digiday (6/9)
The text internet is comparably easy for targeting, either keyword-based or semantic. But with the visual web, there’s often a dearth of such data for handy targeting. But a number of brands have started using images to both segment and target their audiences.
 

6 Key Things to Consider If Your Marketing Automation is Not Producing
Business 2 Community (6/9)
With more than two hundred marketing automation solutions on the market, you would think that choosing a solution would be the hard part. But what can you do if the marketing automation system you’ve been using is not a good fit? Here are a few points to keep in mind as you shop.
 

‘The One to Watch’: Amazon is Set to Turn the Duopoly Into a Troika
Digiday (6/9)
The online behemoth’s future emerged as a key talking point for telecom companies, advertisers and media owners alike at the Financial Times’ media conference in London. Speculation has grown as to where the aftershocks of Amazon’s move into media will be felt most.
 

Apple TV Gets Cozy with Amazon Prime, So Where Does That Leave Netflix?
TechHive (6/8)
Apple CEO Tim Cook spent less than two minutes talking about Apple TV during the company’s WWDC keynote this week, but that was enough time for two revelations: First, Apple’s TV guide app now pulls in movies and shows from more than 50 streaming video sources. Second, Amazon Prime will become one of those sources when Amazon launches an Apple TV app later this year.

 
Research Insights
 
Cloud-Native Architectures will Be the Default Soon
Network World (6/9)
Capgemini surveyed more than 900 senior professionals across 11 countries and found that 15 percent of new enterprise applications are cloud-native today, and that figure will jump to 32 percent by 2020. However, that move is predicated on whether the business leaders will allow it.
 

Worldwide Enterprise Storage Market Stays Flat in First Quarter
IDC (6/8)
Total capacity shipments were up 41.4% year over year to 50.1 exabytes during the quarter. Revenue growth increased within the group of original design manufacturers (ODMs) that sell directly to hyperscale datacenters. This portion of the market was up 78.2% year over year to $1.2 billion.


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