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Tech & Marketing News from IDG

March 22, 2017

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VentureBeat (3/22)

The Korean electronics giant started accepting registrations for early access to Samsung Pay in India earlier this month, and it opened to some users shortly after. Today marks the official launch of the service, and sees the company beat rivals Apple (Apple Pay) and Google (Android Pay) to launch a mobile payments service in what could prove a lucrative market.
 
 

Marketing Land (3/21)

“The Google Display Network includes many extremist sites propagating right- and left-wing ideologies, hoaxes and misinformation. The company updated its policies to address mirepresentative sites in November but did not address brand safety concerns of ads appearing alongside extremist content and misinformation.
 
 

MediaPost (3/21)

Lipman joined USA Today’s parent company Gannett over a year ago to create an investigative network for the company’s 110 community newspapers and 3,000 reporters. She was also responsible for consolidating the network’s editorial resources and coordinating news coverage.

 

Marketing Land (3/21)

Previously, Hootsuite had no Snapchat capability and now it will have the ability to track individual videos or campaigns launched on that social network. The AdEspresso acquisition added onboard Facebook/Instagram ad management, and LiftMetrix boosted the ability for marketers to measure return on investment.
 
 

Bloomberg (3/21)

A year after introducing its payments technology to China, Apple Inc. is struggling to win share in the $5.5 trillion market, even with the backing of the country’s biggest banks and clearing network. That’s partly because there are fewer iPhones, which made up just 9.6 percent of smartphone sales last year.
 
 

Network World (3/21)

Phones, laptops, and tablets that are larger than 16 cm (6.3 inches) in length and wider than 9.3 cm will no longer be allowed in the cabin on select flights coming from several Middle Eastern countries, the U.K.'s department of transportation said on Tuesday.

 

 

 

 

CIO (3/22)

Artificial intelligence and machine learning already make a huge impact on the way we watch movies and television, shop, and travel, but how will these new technology advancements affect you as a sourcing or recruiting professional?

  

 

The Drum (3/21)

Adobe has launched Experience Cloud as its latest offering to large-scale enterprises’ marketing departments, with a integrated set of software tools that will use cloud computing to help brands integrate their advertising, analytics tools as well as other digital touch points to hone their customer experience offering.
 
 

Bloomberg (3/21)

Big Blue is pushing to build up its cloud business in China by striking partnerships with local companies, starting with billionaire Wang Jianlin’s Wanda Internet Technology Group, IBM Chief Executive Officer Ginni Rometty said. IBM and Wanda are creating a new cloud company using IBM’s technology and Wanda’s brand.
 
 

The Drum (3/21)

As younger professionals consider a company's alignment with current trends, Forbes suggests B2B marketers need to focus on factors like what the product actually does and why it is genuine to their company or why in particular the company aligns with and invests in a cause.

 

 

  

MediaPost (3/21)

Only 7% of more than 250 marketers surveyed are able to deliver real-time, data-driven engagements across both physical and digital touchpoints, according to new research from the Chief Marketing Officer (CMO) Council and RedPoint Global.
 
 

The Drum (3/21)

The native advertising market which includes digital display ads, video advertorials, print and online branded content is slated to make up more than half of all digital display ad spending in the US this year, with recent estimates stating it will grow 36.2% this year to reach $22.09bn.
 
 

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