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Tech & Marketing News from IDG

March 27, 2017

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Bloomberg (3/27)

Siemens U.K. Chief Executive Officer Juergen Maier, visiting Berlin with Rajesh Agrawal, London’s deputy mayor for business, said London specifically is an important part of the future for Europe’s largest engineering company.”

 

The Drum (3/26)

The lengthy court battle between Amazon and the Internal Revenue Service (IRS) came to a conclusion after Judge Albert Lauber ruled in favour of Amazon. In his ruling Lauber said it was legal for Amazon to have funnelled its European sales through a low-tax Luxembourg sub-company in 2005 and 2006, rather than pay the tax in the US.
 
 

VentureBeat (3/25)

Salesforce Ventures was officially launched in 2011, but the company actually began making venture investments back in 2009. In a recent securities filing, Salesforce noted that it has minority investments in over 180 companies as of January 31, 2017."
 
 

Adweek (3/24)

While Sensei debuted only last year, it isn’t the first time Adobe has experimented with AI. In fact, it’s been using it under less branded contexts for more than a decade for things like targeting at a certain time, targeting to a certain audience, predicting impressions and allocating budgets.

 

MediaPost (3/24)

After crashing seasonally in January, demand for U.S. advertising soared to an all-time high for any February on record, a collaboration of MediaPost and Standard Media Index benchmarking ad volume based on a pool of actual spending data from most of the big agency holding companies.
 
 

Computerworld (3/24)

Google says that an investigation into a recent incident indicates that Symantec has not upheld security practices expected of certificate authorities, such as validating domain control,  auditing logs for evidence of unauthorized issuance, and minimizing the ability for the issuance of fraudulent certificates.

 

 

 

  

Digiday (3/27)

British newspaper The Times has seen subscriptions sales jump 200 percent in the last year, since it pivoted from publishing on a breaking-news cycle to a digital editions-based publishing strategy a year ago. Subscriber churn is also at a record low, down 4 percentage points compared to the previous year.
 
 

CIO (3/27)

IDC's Top 10 Predictions for Worldwide SMB, 2017-2020 study reports that 'what has been the relatively fragmented and improvisational nature of SMB IT spending will begin to echo the coordinated and managed approaches seen among larger firms.'"
 
 

Digiday (3/27)

For ad-dependent publishers, it’s hard because they’re stuck in a business model that makes it challenging to reach VCs’ growth expectations. Other businesses are based on service contracts that let them project revenue; publishers have to constantly pitch the next ad deal.
 
 

Adweek (3/26)

The digital/social/mobile/virtual age heralds a whole new approach to marketing, given that consumers enjoy more control over content and accompanying messaging than ever before. This reality has given rise to the tech-savvy CMO—one who is comfortable making use of all these digital skills to reach consumers in new ways.
 
 

Marketing Land (3/24)

As marketers, we need to seek opportunities to get granular with our targeting strategy, build content assets that specifically address the micro-problems facing each stakeholder and empathize with the unique worldview of our end-users, influencers and decision-makers.
 

 

 

The Drum (3/27)

According to the report, the fastest growing component of internet ad spend will be social media, which will grow at an average rate of 20% a year to 2019 when it will hit £43.8bn ($55bn). Such growth could be jeopardised though if the crisis of confidence in Google continues to drag on.
 
 

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