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Tech & Marketing News from IDG

March 7, 2017

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Research Live (3/7)

“L2, which employs around 150 people in New York and London, will initially continue to operate independently, while Gartner focuses on integrating CEB, the HR-focused research business that it acquired in January for $2.6 billion.

 

Bloomberg (3/6)

The parent company of disappearing-photo app maker Snapchat priced shares in its initial public offering last Wednesday and they surged 44 percent on the first day of trading. On Friday the stock climbed a further 11 percent. By Monday, five of the seven analysts who cover the company had a sell rating on it while two said hold.
 
 

Computerworld (3/6)

As part of the partnership, joint customers will be able to combine Watson's insights from their unstructured data with Einstein's insights about information stored with Salesforce. That comes alongside other integrations that bring weather and application data into Salesforce.

 

VentureBeat (3/6)

Thinkbox’s software can work with cloud infrastructure, as well as companies’ on-premises data center infrastructure, but obviously AWS is keen to improve the experience for running big processing jobs in its cloud. The move comes a year and a half after AWS acquired video processing company Elemental Technologies.
 
 

CIO (3/6)

Although Consumer Reports didn't give a date, it will 'eventually' use the new standards to test and rate products. In doing so, the publication can expose which vendors are failing to protect their consumers, and the information can help inform the public about the products they should buy.

 

 

 

 

Marketing Land (3/6)

Making the most of this marketing strategy requires digging deep into the ways you can attract and retain your customers. This year, it’s all about understanding the mechanisms through which you can meaningfully influence people.

 

 

The Drum (3/6)

“More businesses are getting on board — Facebook counted more than 3m small business videos posted in September, up 50% from 2m six months earlier, according to the company's most recent published figures."
 
 

MediaPost (3/6)

Describing the analysis as a 'recent check with industry contacts,' Pivotal Research Group analyst Brian Wieser published a report to shareholders, noting that 15 of the top 200 advertisers have taken media-buying away from their agencies and brought it in-house because of their ability to buy it programmatically.
 
 

Network World (3/6)

“GE is rethinking many aspects of IT, including its internal reporting structure, where and how it supports apps, and how it networks its 4,500 offices.  Network World Editor in Chief John Dix got an update from Chris Drumgoole, Chief Technology Officer of IT.”
 
 

Network World (3/6)

“'Contracts are complex and confusing, and relationship managers are selected based on their knowledge of technology or their skill in building relationships, not on their knowledge of how to run a contract,' Attorney Brad Peterson says.

 

 

 

The Drum (3/6)

The recent B2B survey found that SMBs gave various reasons for building mobile apps as well as identified features they particularly value. Most of those features directly relate to mobile apps' impact on improving business, particularly their ability to provide solid return on investment.”

 

 

eMarketer (3/6)

Of the digital behaviors tracked by eMarketer, only internet use in general will exceed video viewership. This year, an estimated 65.1% of the UK population will be digital video viewers, compared with 64.3% who will be smartphone users.
 
 

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