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Tech & Marketing News from IDG

March 8, 2017

 

 

IDG (3/8)

IDG, the world’s largest technology media, data and marketing services company, today unveiled the latest addition to its account-based marketing suite, Pipeline Activator, a predictive intelligence engine that helps accelerate global revenue opportunities in technology from customers’ most valuable clients.

 

Bloomberg (3/8)

According to documents released by WikiLeaks, that is exactly what the Central Intelligence Agency did with a program called 'Weeping Angel.' In essence, it uses a television’s microphone, a feature designed to allow voice commands, to pick up and transmit information while the device appears to be switched off.
 
 

Bloomberg (3/8)

SoftBank founder Masayoshi Son is in the process creating the $100 billion fund with the Saudis, Abu Dhabi investor Mubadala Development Co. and other backers that would make the Japanese billionaire one of the world’s biggest technology investors.

 

CIO (3/7)

Norman Rice, an executive vice president with Extreme added that some of Avaya’s strengths included its networking fabric and Network Micro-Segmentation technology that helps customers secure enterprise components.
 
 

Adweek (3/7)

Along with announcing its major expansion into Asia’s search market, Google is also continued to expand elsewhere. The company said that by second quarter, Tumblr—an early adopter of AMP—will add more than 300 million blogs to the program over the coming weeks.
 
 

Computerworld (3/7)

Nimble Storage offers converged flash arrays with predictive software for provisioning to speed up storage performance. The offerings will work alongside technology that HPE acquired from 3Par, which also is centered around provisioning.
 
 

Bloomberg (3/7)

The company with headquarters in Erfurt, central Germany, said Tuesday it intends to list shares on the Euronext Paris exchange in a primary offering of new shares worth 250 million euros as well as a secondary offering that could raise another 250 million euros depending on the valuation afforded those shares. 

 

 

 

 

Digiday (3/8)

For Charlie Fiordalis, chief digital officer of media agency Media Storm, insufficient inventory in private marketplaces is a big issue. 'Sometimes there is not enough inventory for us to bid, especially when we run campaigns in a very short period of time,' said Fiordalis.

 

 

The Drum (3/8)

The marketing industry needs to serve more than ads. But what does real, effective omnichannel marketing look like, and how can we use this to provide meaningful service for customers, whilst adding tangible business value?
 
 

VentureBeat (3/8)

The largest area of growth was in content companies that create apps for head-mounted VR displays, said Marco DeMiroz, cofounder of The Venture Reality Fund with Tipatat Chennavasin. The fund invests in VR and augmented reality startups.
 
 

Marketing Land (3/8)

For many brands, it’s the inability to connect all that rich data across platforms. This is a common challenge for marketers who want to get closer to their customers by providing meaningful, personalized experiences.
 
 

Digiday (3/7)

Talk about ad fraud has never been louder, but when it comes to stamping it out, digital media has a long way to go. For the latest in our Confessions series, where we grant anonymity for brutal honesty, we talk to a longtime media auditor about what it’ll take to really clean up the state of digital advertising.

 

 

 

 

The Drum (3/7)

AdRoll’s Annual State of MarTech Industry Report, released on March 7th, surveyed 1,000 US-based marketers asking them their priorities for the year ahead and found that over half will invest their budgets in programmatic initiatives, up from under a third in 2015, with over two-thirds claiming that such investments result in an higher ROI than traditional media.
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