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Tech & Marketing News from IDG

March 9, 2017

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Bloomberg (3/9)

Unigroup mobile-design subsidiary Spreadtrum & RDA and the British supplier of chips to Apple Inc.’s iPhones and iPads are considering a joint venture in eastern China, through which the pair will jointly design communications components.

 

Bloomberg (3/9)

Similar to competitors such as San Francisco-based Stripe, Currencycloud provides the technical infrastructure that powers cross-border payments for banks and apps. Created in 2012, Currencycloud’s customers include the foreign exchange firm Travelex Ltd., e-commerce company Klarna AB and the lender Standard Bank Group.
 
 

Computerworld (3/8)

These server designs can be used by other companies as a reference to design their own servers in-house and then send for mass manufacturing in Asia, something Facebook and Google have been doing for years. Financial organizations have also been experimenting with OCP designs to make servers for their organizations.

 

Computerworld (3/8)

Diane Greene, the senior vice president of Google Cloud, showcased a suite of partnerships and customer announcements that provided concrete results for the enterprise-focused strategy that Greene kicked off when she joined Google in 2015.
 
 

VentureBeat (3/8)

Using these machines, Facebook can now train machine learning models that are 30 percent larger than those on Big Sur, and which yield a 100 percent improvement on the ResNet50 neural network, Eran Tal, Facebook's engineering manager, said. Facebook unveiled its original GPU server, codenamed Big Sur, in 2015.

 

 

 

 

Digiday (3/9)

Publishers are busy adopting header bidding across the mobile web, but the technique isn’t yet gaining acceptance within mobile apps. The problem: New bidders often have to upload their own software development kits, which allow third parties to integrate their features — which in turn slows down load times and hurts user experience.

 

 

Bloomberg (3/9)

With every major U.S. wireless carrier now offering unlimited data plans, consumers don’t need to log on to a Wi-Fi network to avoid costly overage charges anymore. That’s a critical change that threatens to render Wi-Fi obsolete.
 
 

The Drum (3/9)

The move is the latest in an effort by industry bodies to improve the effectiveness of the digital ecosystem. In January, Procter and Gamble's chief brand officer Marc Pritchard brought the transparency debate to a head with a speech in which laid into Google and Facebook’s ‘walled gardens’ and demanded greater clarity from suppliers.
 
 

Media Post (3/8)

The hope is that consumers will receive ads across devices that are more relevant (based on keywords) to the content they actually read and won't be annoyed with irrelevant ads. The goal is for marketers to be able to reach their audiences in real time based on highly specific keywords.
 
 

Network World (3/8)

As these powerhouses and others like Oracle and Google continue to see widespread adoption across industries, other players have stepped in to consume their piece of the $204 billion-dollar cloud infrastructure pie, leading to an ecosystem of cloud and data center partners that continue to push the technology envelope to expand capabilities of these offerings. 
 
 

Marketing Land (3/8)

According to industry research, if ad blocking remains at its current level across the board, publishers will lose $35 billion by 2020. One of the best ways publishers and marketers can combat this hold on digital advertising is to branch into native ads with content that’s done correctly. But how?

 

 

 

eMarketer (3/8)

Unfortunately for digital advertisers in Asia-Pacific, banner ads account for the vast majority of mobile ads served to users, according to mobile analytics company Vpon. The firm found that more than three-quarters (77%) of the mobile advertising it tracked on its network in H2 2016 in Asia-Pacific was banner advertising.

 

 

IDC (3/7)

The quarterly review of information and communications technology (ICT) spending in 89 countries found that ICT spending overall will increase by 3% this year in constant currency terms to $3.5 trillion, a slight improvement on last year's 2% growth rate.
 
 

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