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Tech & Marketing News from IDG

May 10, 2017

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Bloomberg (5/10)

Chief Executive Officer Masayoshi Son’s investment pool has attracted interest from Saudi Arabia’s sovereign wealth fund, which said it would consider putting in as much as $45 billion, as well as technology giants such as Apple Inc. and Qualcomm Inc., which have also said they’ll participate.

 

The Drum (5/10)

News Corp has posted revenues of $1.98bn for the three months to March 31, a 'break even' figure, as the outfit’s leadership spoke of its upcoming digital ad network, plus vilified Google for its inaction over cleaning up the internet.
 
 

CIO (5/9)

Beddit updated its privacy policy to reflect that that company had been acquired by Apple. 'Your personal data will be collected, used and disclosed in accordance with the Apple Privacy Policy,' reads Beddit’s updated website, linking to Apple’s consumer privacy hub
 
 

MediaPost (5/9)

“'The potential for brands and retailers on Amazon is enormous, but they need a holistic strategy to succeed,' stated Shane Atchison, global CEO of POSSIBLE. 'Our clients are increasingly asking us for Amazon expertise and for POSSIBLE to be that one agency to help them solve for all things Amazon.'

 

 

 

 

VentureBeat (5/10)

In Q2 of 2016, Snap reported 17.2 percent year-over-year user growth. But in the next two quarters, that rate fell to 7 percent, and then 3.3 percent. If Snap had waited one more quarter to go public, one has to wonder if it even could have made it out the door, given that trend line.

 

 

Digiday (5/10)

With the majority of online advertising going to Google and Facebook, Jim Rutenberg, veteran media columnist, said the question now is whether brands and their buyers will keep sending their ad dollars to those behemoths.
 
 

Marketing Land (5/9)

Early on, marketers should interact with consumers minimally and intelligently by leveraging transactional emails, like shipping confirmations, receipts or appointment reminders. These sorts of messages have much higher open rates than promotional emails and build positive sentiment.
 
 

The Drum (5/9)

In the display advertising world, adblocking is increasing as consumers try to avoid viewing ads they see as intrusive or disruptive to their experiences online. Marketers need to focus more efforts on delivering an improved ad experience.”

 

 

 

 

eMarketer (5/10)

By using data effectively, B2B marketers can begin to know and understand their target buyers and target accounts, which allows for precise and accurate personalization. Research shows that B2Bs are starting to adopt data and analytics more widely.

 

 

Adweek (5/9)

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.
 
 

The Drum (5/9)

The study found that while the majority believe customers want to try new ways to engage with a company, what consumers are most concerned with getting quick, convenient and affordable results. In other words, there's a disconnect between what executives think consumers want and what consumers actually want."
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