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Tech & Marketing News from IDG

May 12, 2017

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Bloomberg (5/12)

A Sprint merger with T-Mobile comes fraught with regulatory risk and won’t be easy to structure. Sprint had been interested in acquiring T-Mobile in 2014, though the deal fell apart on regulatory concerns. Since then, T-Mobile’s market valuation has soared to $55 billion -- about $23 billion more than Sprint’s.

 

VentureBeat (5/12)

The money comes from Apple’s new Advanced Manufacturing Fund that CEO Tim Cook revealed recently. The company said the money will 'support Corning’s R&D, capital equipment needs and state-of-the-art glass processing.' Corning is the maker of Gorilla Glass that was essential in making the iPhone’s touchscreen technology work.
 
 

VentureBeat (5/11)

The MindMeld platform for the creation of bots and voice-powered assistants launched last fall. The MindMeld API is currently being used by more than 1,200 companies around the world. Customers and investors include Google, Samsung, Intel, Telefonica, Liberty Global, IDG, USAA, Uniqlo, Spotify, and In-Q-Tel, a CIA investment fund.

 

MediaPost (5/11)

In a statement the firm also said that if the deal goes through 'it would allow Havas to leverage Vivendi’s skill in talent management, content creation and distribution. In return, Vivendi will gain access to Havas’ expertise in consumer science, data analytics and new creative formats.'
 
 

CIO (5/11)

Google has only been in the serious VR game for a few months with Daydream, but that doesn’t mean it’s a small player. Many of its interactive and immersive efforts extend beyond the limitations of its phone-based headset, including Title Brush and Google Earth VR, and a new acquisition looks to take VR to the next level.
 
 

MediaPost (5/11)

It will enable advertising clients to find household reach, audience size and demographics, along with a variety of usage metrics. Data can be segmented for cord-cutting and cord-never homes, as well as those with a cable or satellite subscription.

 

 

 

 

Adweek (5/12)

“'As we continue to transform and evolve our business, I look forward to greater collaboration between the advertising sales and marketing teams across all of our brands. This will enable further growth of the company and provide additional opportunities for advertisers,' said Wenner Media digital head Gus Wenner.

 

 

Digiday (5/11)

“'We’re focused on how you watch content differently on your phone versus your desktop or television screen and how we can cater to the attention spans of the modern audience,' said Pete Cashmore, CEO of Mashable. Mashable plans to publish at least two stories a day for Mashable Reels.
 
 

MediaPost (5/11)

At the LIGHT Summit at Stanford University, Sorrell said the group discussed the rise of Amazon because the company 'is certainly a threat to Google in search, and one statistic from our retail operation is that 55% of product searches in the United States are initiated through Amazon search.'"
 
 

MediaPost (5/11)

In response, the company is rolling out an update so users see fewer posts and ads in News Feed that link to these low-quality Web pages. 'Similar to the work we’re already doing to stop misinformation, this update will help reduce the economic incentives of financially-motivated spammers,' Lin and Guo note in a new blog post.
 
 

VentureBeat (5/11)

Even the simplest applications of smart malware could be disastrous for individuals and corporations worldwide. Unintelligent viruses and malware can be difficult enough to get rid of; smart, adaptable malware that can learn from the programs trying to remove them are on an entirely different level.

 

 

 

 

Source

“The average email open rate amongst all marketers is 27%, according to the report, and the average click-through rate hovers just below 4%. GetResponse conducted a global survey of over 2,500 email marketers for its study, Email Marketing & Beyond: Global Industry Benchmarks 2017.
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