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Tech & Marketing News from IDG

May 19, 2017

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Media Post (5/18)

'The digital market hasn’t rebounded from the viewability and safety concerns that came to the forefront late last year. Advertisers are yet to jump back in and show they are confident that these issues have been meaningfully addressed,' stated James Fennessy, chief executive officer of Standard Media Index.
 
 

Adweek (5/18)

The investment allows Beringer to have a majority interest in the company, while iCiDigital’s leadership team will continue to have a stake in the firm. It will also continue to operate independently, led by current president and CEO Greg Boone.

 

Bloomberg (5/18)

The software maker said Thursday it plans to open two data centers in Johannesburg and Cape Town as part of an expansion that stretches across 40 regions globally. Previously companies in Africa had to rely on Microsoft’s European data-center hubs such as Ireland and the Netherlands.
 
 

MediaPost (5/18)

Users can now opt out of various types of data usage and sharing with what Twitter promises is a 'single switch.' Twitter has also expanded how it uses and stores data from other Web sites, which integrate Twitter content like embedded Tweets.
 
 

CIO (5/17)

That technology shift is a game-changer when it comes to tasks like using the sales pipeline to predict the next quarter's revenue. 'You don't have to wait till you have closed the books,' said Mike Flannagan, SAP's senior vice president for analytics.

 

 

 

 

Adweek (5/19)

'We’re in an environment where the media in general can’t afford to make mistakes, so it’s been striking how solid and bulletproof these stories are. In an era where cable news is just on all the time, these kinds of pageviews play into which organization has a better handle on print and digital formats,' said Edmonds.
 
 

MediaPost (5/18)

Facebook said the overstatement was minor (0.04% of impressions were impacted). The problem was triggered when consumers visited sites via mobile browsers and clicked on Facebook’s 'video carousel' ad formats to make them bigger. The clicks were apparently logged as Web site clicks.
 
 

Computerworld (5/18)

The company hopes to exploit existing public perception that Siri isn’t such a great voice assistant by launching its own assistant at Apple’s platform. Time – and any Siri improvements announced at WWDC – will tell us if it succeeds in this.
 
 

Network World (5/17)

Some 60 percent of all enterprise IT workloads will be run in some form of public or private cloud by as soon as next year, according to 451 Research’s latest estimate. It projects particularly strong growth in critical categories, including data analytics and core business applications.

 

 

 

 

MediaPost (5/18)

ANA CEO Bob Liodice said the study was designed to offer practical solutions to help advertisers take greater control of their programmatic investments and to investigate the costs and economics of the programmatic ecosystem. The study, 'Programmatic: Seeing Through the Financial Fog,' was conducted jointly by the ANA and the Association of Canadian Advertisers (ACA), Ebiquity, and AD/FIN.

 

 

IDC (5/17)

7.1 million devices were shipped in the region, a performance above expectations that shows some resilience in the tablet market after many quarters of decline. The recovery in Android-based slates in consumer and the continuous progress of tablet in enterprise were the main drivers of 2017Q1 results.
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