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Tech & Marketing News from IDG

May 22, 2017

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The Next Web (5/20)

Blogging platform Medium has introduced audio to its premium membership, meaning that paying Medium users will be able to listen to stories as read by either the author or a voice actor. While Medium think this could be most useful for people who are on the go, or don’t have time to read, it also helps accessibility.

 

Adweek (5/19)

Google is also adding new creative formats such as carousels, video parallax and ‘LightBox.’ In a blog post detailing the updates, Vamsee Jasti, a product manager for AMP Project, said the company now allows creative management platform Celtra to support ad creation.
 
 

The Drum (5/19)

The expansion plans follow last week’s acquisition of The Monkeys, the most awarded independent creative agency in Australia, and its sister design agency Maud. The agencies will become part of Accenture Interactive (AI), the agency brand within the consultancy, and will work with other AI agencies.

 

Bloomberg (5/19)

Central to Alexa's appeal: Amazon has thousands of voice-based apps up and running, far out-numbering Google's tally. The Alphabet Inc. unit used its I/O developer conference this week to try to narrow Amazon's lead by wooing skilled programmers capable of building tools and services that can make the Google Assistant more useful.
 
 

Adweek (5/18)

“'GroupM and its agencies are key to WPP’s horizontality strategy. Lindsay will play a crucial role in accelerating our delivery of new and innovative service structures for clients,' WPP CEO Sir Martin Sorrell said in a statement.

 

 

 

 

Adweek (5/22)

“Behind all this magical cognitive content are brilliant, forward-thinking women and men who are rapidly reimagining marketing and advertising technology (since major cloud players are increasingly blurring the line), pitching a new world order where CRM and digital ads work hand in hand.

 

 

The Drum (5/22)

“'It's not about jumping on the bandwagon, but about being a trusted advisor when customers and partners need you most. Major developments like WannaCry are part of an ongoing marketing and business strategy,' said Vitor De Souza, senior vice president, global marketing, FireEye.
 
 

Adweek (5/22)

Content is content. Good content is good content. If a story is moving, no one is going to care that it’s brought to you by a brand. Rather, they’re going to be happy the brand brought it to them. Content that is annoying is now amplified rather than ignored (because no one can resist a good call-out) and can be more harmful to a brand than ever.
 
 

TechCrunch (5/21)

A week ago, Microsoft held its Build developer conference in its backyard in Seattle. Google did the same in an amphitheater right next to its Mountain View campus. The two companies have long been rivals, of course, but now — maybe more than ever — they are on a collision course that has them compete in cloud computing, machine learning and artificial intelligence, productivity applications and virtual and augmented reality.
 
 

Computerworld (5/19)

Widely recognized for his contributions to technology, Cerf, 73, was awarded the U.S. National Medal of Technology for co-founding and developing the internet. He also was the recipient of the Presidential Medal of Freedom, the A.M. Turing Award and 29 honorary degrees.

 

 

 

 

eMarketer (5/22)

eMarketer defines AR users as individuals of any age who engage with augmented reality content at least once per month via any device. By the end of 2019, eMarketer projects AR users will top 54.4 million, accounting for 16.4% of the US population, or nearly one in five internet users.

 

 

eMarketer (5/19)

A recent report by IPG Media Lab and YuMe recruited 6,864 participants and directed them to watch video content based on their interests and then rate their ad experience, regardless of device. Whether viewing on a computer or a smartphone, users said pre-roll ad formats felt less interruptive compared with mid-roll and out-stream formats.

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