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May 24, 2017

Delivering the latest tech and marketing news stories straight to your inbox.

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Top Stories
 
Microsoft Reportedly Acquires Israeli Cybersecurity Startup Hexadite for $100 Million
VentureBeat (5/24)
Hexadite is perhaps less about preventing cyberattacks than it is about identifying and addressing them swiftly when they occur. Its technology connects to existing cybersecurity detection systems, analyzing threats automatically using artificial intelligence (AI).
 

SoftBank Takes $4 Billion Stake in U.S. Chipmaker Nvidia
Bloomberg (5/24)
A stake in Nvidia fits with SoftBank founder Masayoshi Son’s plans to become the biggest investor in technology over the next decade, with bets on emerging trends such as artificial intelligence. Nvidia has become one of the leaders of the charge by chipmakers to provide the underpinnings of machine intelligence in everything from data centers to automobiles.
 

Southeast Asia's Biggest Startup Files for $1 Billion IPO, Sources Say
Bloomberg (5/23)
The Singapore-based company, formerly known as Garena, filed with the U.S. Securities and Exchange Commission in the past few weeks. Sea Ltd. is considering listing in early 2018, though no final decisions have been made. 
 

Google Is Adding Its Fast-Loading Mobile Pages to Search and Display Ads
Adweek (5/23)
Google announced a beta test for AdWords advertisers that plugs the fast-loading pages into search ads. Instead of directing traffic to an advertiser’s site, Google is experimenting with an option that directs users to AMP pages.
 

Havas Group Launches 'Control Tower' For Programmatic Trading
MediaPost (5/23)
The platforms allows clients to track media planning, partner negotiation, ad serving, setup, monitoring, optimization and reporting. Clients can measure the quality of their campaigns using their own metrics including visibility, fraud control, brand safety, trading practices, costs, spending, products, formats, channels and countries.
 

Promoted Content
 
Tech Content Marketing 2017: Benchmarks, Budgets and Trends
Content Marketing Institute, Marketing Profs
Content Marketing Institute’s latest research shows technology marketers are more committed this year to increasing their content marketing efforts. However, only 24% of tech marketers say they are extremely or very successful with their overall approach to content marketing. So what specifically about their content marketing approach isn't working?

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Industry Perspectives
 
The Telegraph Used Header Bidding to Increase Programmatic Revenue By 70 Percent
Digiday (5/24)
The British newspaper is on a mission to get all its digital inventory into a unified auction, where direct-sold campaigns can compete with programmatic, across display, native, and in time, video. It has vetted partners that can bring quality demand to its wrapper and a month ago signed up Criteo’s new client-side header-bidding product, Direct Bidder.
 

Facebook Establishes Neuroscience Centre Dedicated to Marketing Studies
The Drum (5/24)
The Center for Marketing Science Innovation is still under construction in Manhattan but Facebook’s director of advertising research gave Ad Week a sneak peak of the fledgling facility, which takes the underwhelming appearance of a GP’s surgery.
 

Apple in Seventh Heaven As It Heads Forbes Most Valuable Brands List Yet Again
The Drum (5/24)
Forbes senior editor Kurt Badenhausen remarked: 'Technology brands continue to rank as the most valuable in the world with nine of the top 15. Apple’s premium brand produces an average selling price of nearly $700 for its iPhones and helps the company generate more than 80% of industry smartphone profits.'


The AI Fight is Escalating: This is the IT Giants' Next Move
CIO (5/24)
AI software can now play chess, go, and some retro video games better than any human – and even drive a car better than many of us. These superhuman performances, albeit in narrow fields, are all possible thanks to the application of decades of AI research – research that is increasingly, as at Build and I/O, making it out of the lab and into the real world. 


 
Resesarch Insights
 
Millennials Most Likely to Engage with Email Marketing
MediaPost (5/23)
Millennials are the most likely generation to engage with marketing emails, according to a study released Tuesday by Campaigner. The email marketing company surveyed 761 consumers who made a purchase online between April 20 and April 26, 2017 to investigate generational differences in marketing preferences.
 

Search Results, Not Business Websites, Shape 70% of a Company's Digital Footprint
The Drum (5/23)
“'The importance of understanding the full potential and power of search results and taking an active role in managing them is critical to creating a strong image to all stakeholders, current and prospective. First impressions last,' said Lumentus senior partner Christina Bertinelli.

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