Rackspace Continues Managed Services Pivot with TriCore Acquisition VentureBeat (5/25) “Prior to the acquisition, Rackspace wasn’t able to help those customers who wanted assistance managing applications like Oracle EBS, according to Matt Bradley, the company’s vice president of corporate development and strategy. Rackspace’s customers, however, are hungry for that sort of help.”
Lenovo's Profit Tops Estimates After PC Market Levels Off Bloomberg (5/25) “Lenovo narrowly lost its top position in global PCs to HP Inc. during the quarter but managed to increase market share as industry shipments grew0.6 percent, the first time they’ve risen since early 2012 according to IDC. Lenovo’s biggest rival posted better-than-expected revenue growth on Wednesday as the market stabilized.” Promoted Content Tech Content Marketing 2017: Benchmarks, Budgets and Trends Content Marketing Institute, Marketing Profs “Content Marketing Institute’s latest research shows technology marketers are more committed this year to increasing their content marketing efforts. However, only 24% of tech marketers say they are extremely or very successfulwith their overall approach to content marketing. So what specifically about their content marketing approach isn't working?”
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Industry Perspectives
A Marketer Cheatsheet for the State of Influencer Marketing Digiday (5/26) “When it comes to influencer marketing, one big challenge facing marketers is measurement. Marketers are often looking at the wrong metrics, according to Holly Pavlika, svp of marketing and content for Collective Bias. For instance, reach is not equal to engagement.”
A Clever New Way to Protect Your Data at the Border Could Also Add Risk Wired (5/25) “Setting up a travel plan requires careful consideration of what’s on a device and what could raise suspicion. For example, if you only store passwords to a few accounts in your travel vault, but leave numerous apps on your phone, it could be obvious that you’ve scrubbed some passwords.”
Making Sense of the Marketing Technology Glut CIO (5/24) “The marketing technology landscape has grown nearly 40 percent in the past year, from about 3,500 software offerings in 2016 to 5,381 in 2017, according to Scott Brinker, program chair of the MarTech conference and editor of Chiefmartec.com.”
4 Ways Blockchain is the New Business Collaboration Tool Computerworld (5/23) “David Schatsky, a managing director at consultancy Deloitte LLP, believes blockchain's diversity speaks to its versatility in addressing business needs, but 'the impact that blockchain will have on businesses in various industries is not yet fully understood.'”
Resesarch Insights Study Shows 3% Of Sources Cause 68% Of Ad Fraud MediaPost (5/25) “The study analyzed 1.3 billion impressions from more than 59,000 sources over a 30-day period. Sites with more than 90% fraudulent impressions accounted for just 0.9% of publishers but contributed 10.9% of the market’s impressions.”