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May 26, 2017

Delivering the latest tech and marketing news stories straight to your inbox.

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Top Stories
 
U.K. Financial Software Firm Alfa Jumps 30% on London Debut
Bloomberg (5/26)
Shares in Alfa Financial Software Holdings Plc, the U.K.’s biggest tech offering since 2015, jumped 30 percent on the morning of its first day of trading on the London Stock ExchangeThe company, which makes software for the finance industry, was priced at 325 pence a share, giving it an initial valuation of about 975 million pounds ($1.3 billion).


Microsoft’s Beam Becomes Mixer, Gets a Facelift
The Next Web (5/25)
In case you forgot about it, Mixer/Beam is Microsoft’s answer to Twitch and YouTube Gaming, a livestreaming service known for it’s extremely low-latency videos. The new name comes in the middle of a larger, site-wide rebranding.

 

China's GSR Nears $1 Billion Deal for Nissan Battery Unit
Bloomberg (5/25)
The firm is in advanced talks with Nissan about buying a stake in Automotive Energy Supply Corp., which makes the lithium-ion cells for the Japanese company’s Leaf electric car, the people said. The parties aim to announce an agreement within the next two weeks.”
 

Facebook Expands Its Global Marketing Solutions Team
The Drum (5/25)
Facebook has announced that Nada Stirratt, former chief executive of location-basedmobile marketing platform Verve, and Ty Ahmad-Taylor, former chief executive and president of media and consumer electronics company THX, are joining its Global Marketing Solutions team.
 

Rackspace Continues Managed Services Pivot with TriCore Acquisition
VentureBeat (5/25)
Prior to the acquisition, Rackspace wasn’t able to help those customers who wanted assistance managing applications like Oracle EBS, according to Matt Bradley, the company’s vice president of corporate development and strategy. Rackspace’s customers, however, are hungry for that sort of help.


Lenovo's Profit Tops Estimates After PC Market Levels Off
Bloomberg (5/25)
Lenovo narrowly lost its top position in global PCs to HP Inc. during the quarter but managed to increase market share as industry shipments grew 0.6 percent, the first time they’ve risen since early 2012 according to IDC. Lenovo’s biggest rival posted better-than-expected revenue growth on Wednesday as the market stabilized.

 

Promoted Content
 
Tech Content Marketing 2017: Benchmarks, Budgets and Trends
Content Marketing Institute, Marketing Profs
Content Marketing Institute’s latest research shows technology marketers are more committed this year to increasing their content marketing efforts. However, only 24% of tech marketers say they are extremely or very successful with their overall approach to content marketing. So what specifically about their content marketing approach isn't working?

Sponsored by IDG

 
Industry Perspectives
 

A Marketer Cheatsheet for the State of Influencer Marketing
Digiday (5/26)
When it comes to influencer marketing, one big challenge facing marketers is measurement. Marketers are often looking at the wrong metrics, according to Holly Pavlika, svp of marketing and content for Collective Bias. For instance, reach is not equal to engagement.


A Clever New Way to Protect Your Data at the Border Could Also Add Risk
Wired (5/25)
Setting up a travel plan requires careful consideration of what’s on a device and what could raise suspicion. For example, if you only store passwords to a few accounts in your travel vault, but leave numerous apps on your phone, it could be obvious that you’ve scrubbed some passwords.


 
Making Sense of the Marketing Technology Glut
CIO (5/24)
The marketing technology landscape has grown nearly 40 percent in the past year, from about 3,500 software offerings in 2016 to 5,381 in 2017, according to Scott Brinker, program chair of the MarTech conference and editor of Chiefmartec.com.
 

4 Ways Blockchain is the New Business Collaboration Tool
Computerworld (5/23)
David Schatsky, a managing director at consultancy Deloitte LLP, believes blockchain's diversity speaks to its versatility in addressing business needs, but 'the impact that blockchain will have on businesses in various industries is not yet fully understood.'

 
Resesarch Insights
 
Study Shows 3% Of Sources Cause 68% Of Ad Fraud
MediaPost (5/25)
The study analyzed 1.3 billion impressions from more than 59,000 sources over a 30-day period.  Sites with more than 90% fraudulent impressions accounted for just 0.9% of publishers but contributed 10.9% of the market’s impressions.
 

Commercial Notebooks and Detachable Tablets Will Drive a Return to Growth in the Personal Computing Device Market in 2019
IDC (5/25)
Worldwide shipments of personal computing devices (PCDs), comprised of traditional PCs (a combination of desktop, notebook, and workstations) and tablets (slates and detachables), are forecast to decline from a total of 435.0 million units in 2016 to 405.2 million units at the end of the forecast period in 2021.”


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