Tech Giants Acquired 34 AI Startups in Q1 2017 VentureBeat (5/28) “Tech giants seeking to reinforce their leads in artificial intelligence or make up for lost ground have been the most aggressive buyers. Google has acquired 11 AI startups since 2012, the most of any firm, followed by Apple, Facebook and Intel, respectively.”
SoftBank Considers Raising Stake in U.S. Chipmaker Nvidia Bloomberg (5/26) “Microsoft Corp., which uses Nvidia’s graphic chips for its Xbox gaming console, has the right of first refusal to buy the shares if another company tries to take a more than 30 percent stake, Nvidia has said in regulatory filings.”
Effie Worldwide Names Most Effective Global Marketers MediaPost (5/26) “Now in its seventh year, the Effie Index recognizes the companies that create the most effective marketing communications ideas from around the world, determined by their cumulative success in more than 40 national, regional and global Effie Awards competitions.”
Apple Is Working on a Dedicated Chip to Power AI on Devices Bloomberg (5/26) “Apple is working on a processor devoted specifically to AI-related tasks, according to a person familiar with the matter. The chip, known internally as the Apple Neural Engine, would improve the way the company’s devices handle tasks that would otherwise require human intelligence – such as facial recognition and speech recognition.” Promoted Content Tech Content Marketing 2017: Benchmarks, Budgets and Trends Content Marketing Institute, Marketing Profs “Content Marketing Institute’s latest research shows technology marketers are more committed this year to increasing their content marketing efforts. However, only 24% of tech marketers say they are extremely or very successfulwith their overall approach to content marketing. So what specifically about their content marketing approach isn't working?”
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Industry Perspectives How The New York Times Now Has 13 Million Subscribers to 50 Email Newsletters Digiday (5/30) “A lot of the growth comes from a huge uptick in the number of newsletters it publishes. In the summer of 2015, the Times was sending out 33 newsletters regularly; today, it sends out more than 50 editorial emails at least weekly (along with seven marketing-focused newsletters, which are sent less frequently).”
Your Digital Initiative’s Biggest Test May Be Measuring Its Success CIO (5/30) “While many CIO conference panels discuss the virtues of digital transformation, their conversations dry up when someone asks how they know if they’re succeeding. There are no standard key performance indicators, magical Net Promoter Scores or other clear-cut metrics for measuring the effectiveness of digital initiatives.”
Publishers Renew Focus on Search Optimization — and Find New Tricks Digiday (5/30) “Tactics like stuffing headlines with keywords and passing off old stories as new may have lost favor with Google. But that leaves publishers to try to figure out what Google wants today and optimize to those preferences. They’re also keen to land the coveted spots in its carousel that sits at the top of Google’s mobile search results, a feature it introduced with Accelerated Mobile Pages.”