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Tech & Marketing News from IDG

May 4, 2017

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VentureBeat (5/4)

Imagination said in April that Apple had notified the British firm it was developing its own graphics chips and would no longer use Imagination’s processing designs in 15 months to two years time. The potential loss of Apple, which accounts for about half of the British firm’s revenue, sent its shares down 70 percent on the day.

 

Computerworld (5/4)

The phishing emails, which circulated for about three hours before Google stopped them, invited the recipient to open what appeared to be a Google Doc. The teaser was a blue box that said, 'Open in Docs.' In reality, the link led to a dummy app that asked users for permission to access their Gmail account.
 
 

VentureBeat (5/3)

The OpenShift integration is an extension of an existing alliance. Customers have been able to run the Red Hat Enterprise Linux (RHEL) operating system on AWS for a decade. And they could already buy and run OpenShift itself on AWS, as they can on Azure and Google Cloud Platform.
 
 

Bloomberg (5/3)

Qualcomm is preparing to ask the International Trade Commission to stop the iPhone, which is built in Asia, from entering the country, threatening to block Apple’s iconic product from the American market in advance of its anticipated new model this fall.”

 

AdvertisingAge (5/2)

Tajer took the helm of Interpublic Group of Cos.' media agency network after previous global CEO Matt Seiler stepped down in March 2015. Tajer had previously served as the global chief operating officer for IPG Mediabrands.

 

 

 

 

Digiday (5/4)

Together, Google and Facebook take home more than 70 percent of digital advertising revenue and a combined 20 percent of the entire media advertising pie. Publishers can’t afford to continue letting that happen. And in Europe, they’re particularly keen to explore alternatives to Google’s and Facebook’s platforms.

 

 

Adweek (5/4)

When a key portion of the Q1 stats released today by The New York Times Co. is filtered through the nitty-gritty print metric of “daily,” it works out to 3,422 new and renewed digital subscriptions for each and every January, February and March day.
 
 

The Drum (5/3)

Future-proofing has made its way into board-level conversations at businesses and stirred unease within the ad industry, most specifically the media agencies, many of whom are having to adapt to increased automation and brands pulling management of media in-house.
 
 

CIO (5/2)

It’s easy to get comfortable with one marketing strategy and spend all of your time, energy and money on it. But be wary of closing off your strategy and focusing on one single method. Success is usually found in a diversified approach.
 
 

Computerworld (5/1)

Given the high numbers of workers who still use personal email accounts to access private company information now and then, against the advice of their security teams, it's worth taking the time to consider a strong password.

 

 

 

eMarketer (5/4)

Foreign manufacturers continue to dominate India’s smartphone market. According to Counterpoint Technology Market Research, Samsung accounted for 26% of smartphones shipped in the country in Q1 2017. The next five largest manufacturers as measured by shipments all hailed from China.

 

 

MediaPost (5/3)

Even more alarming, when asked how informed they were about ad vendors' brand safety measures, 24% of media buyers and planners failed to answer the question, which could suggest an unwillingness to admit their lack of brand safety knowledge, per the analysis.
 
 

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