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Tech & Marketing News from IDG

November 1, 2016

 

 

Computerworld (11/1)

Google and Microsoft are butting heads over the disclosure of vulnerabilities. On Monday, Google revealed a critical flaw in Windows after it gave Microsoft a ten-day window to warn the public about it.

 

Bloomberg (10/31)

Microsoft Corp. is offering up a new server design that it hopes will influence the rest of the data-center industry, a move that keeps pressure on hardware vendors like Hewlett Packard Enterprise Co. to lower the price of cloud infrastructure.
 
 

The Drum (10/31)

Apple, Microsoft and Netflix have been named the three most loved brands in the US, according to the Love Index, a report from Fjord and Accenture Interactive, using proprietary analytics to accurately measure where brands are over-or-under performing based on five key dimensions: Fun, Relevance, Engaging, Social and Helpful.

 

Computerworld (10/31)

Mozilla last week named its next-generation browser engine project and said it would introduce the new technology to Firefox next year. Dubbed Quantum, the new engine will include several components from Servo, the browser rendering engine that Mozilla has sponsored, and been working on, since 2013.
 
 

Bloomberg (10/31)

Businesses and homes are increasingly vulnerable to cyber attacks as people install Internet-connected appliances and companies rely on outdated systems, U.K. Chancellor of the Exchequer Philip Hammond will warn.
 
 

The Drum (10/31)

Facebook has eased up on earlier restrictions that saw it censor content it deemed inappropriate for distribution on the social network; a change of stance following a row that saw it at loggerheads with media owners, and politicians across the globe.

 

 

 

 

Digiday (11/1)

Dutch publishers aren’t yet big users of header bidding — the technique that lets advertisers bid simultaneously on a media owner’s inventory. But there are some, like games publisher Spil Games, which has tackled the new tech head-on across its 31 casual gaming sites.
 
 

Adweek (11/1)

“Unlike a lot of brands that lean heavily on paid ads and placements on Snapchat, the NYSE is primarily using its own channel to push out content. Over the past few months, the company has experimented with putting banners promoting its Snapchat account on its building and last month started hanging a massive sign (see image above) a couple of times a week that encourages passersby to add the brand's account.
 
 

Digiday (11/1)

Programmatic advertising has evolved significantly over the past 13-plus years, going from the ability to buy and sell banner ads via real-time bidding to transacting on other media like TV, radio and out-of-home. Herein lies the problem: Because programmatic capabilities are ever-evolving, everyone has taken the liberty to adapt the definition of programmatic, making the term oversaturated with meaning.
  

 

Marketing Land (10/31)

Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat inventory into their pitches to brands, or a good thing because they’ll get content licensing money from Snapchat. It’s a mix of pros and cons, just like it is for advertisers.
  

 

 

 

Adweek (10/31)

The ANA conducted its latest survey, "Using Data to Manage Agency Relationships: What's Important to Marketers," with help from Decideware. Polling 92 client-side marketers, the survey found that 82 percent of marketers said data improved the overall client/agency relationship, while 90 perfect felt it improved their agency's efficiencies.
 
 

Customer Think (10/31)

Brands are now attracting loyal customers through content marketing that includes creating high quality and helpful content and distributing it on various platforms. Content is no longer restricted to written text, but has expanded its scope to include visual (videos, images, infographics) and audio (podcasts) content as well.

 

 

Business Insider (10/31)

Amazon Web Services is vastly overpowering its competition in the cloud computing market, says Synergy Research Group. In its latest quarterly analysis, the market research firm says that AWS accounted for 45% of the revenue generated by public 'infrastructure as a service' (IaaS) providers."

 

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