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Tech & Marketing News from IDG

November 15, 2016

 

Quartz (11/15)

Facebook is following Google’s lead in trying to cut the profits companies make from publishing fake news. It has just banned fake news publishers from joining its advertising network, according to its policy on publisher conduct.
 
 

Adweek (11/14)

Today, the search and video giant introduced native video ads for publishers, an offering through its DoubleClick platform that the company says could speed up video on publishers' mobile websites while also driving more revenue.
 
 

Computerworld (11/14)

GE Digital, the division that’s buying ServiceMax, sells software and services for connecting industrial assets and products in the field, then collecting and analyzing data about them. ServiceMax has a cloud-based platform for tasks like scheduling maintenance calls and making sure the right technician is on each job with the right part.
 
 

Adweek (11/14)

The company has launched its own in-house experiential marketing arm, UCI Live, which will partner with brands to create immersive events for consumers. The new effort, run by Rick Alessandri, evp of enterprise development for Univision, is meant to build on the young, diverse audience many of Univision's properties
 
 

Network World (11/14)

“Vonage and Nexmo can bring context to communications, and when paired with Watson, they can make it cognitive by bringing in elements of conversation and language."
 
 
Apple Considers Wearables Expansion with Digital Glasses

Bloomberg (11/14)

While still in an exploration phase, the device would connect wirelessly to iPhones, show images and other information in the wearer’s field of vision, and may use augmented reality, the people said. They asked not to be identified speaking about a secret project."
 
 

 

 

 

Digiday (11/15)

We asked four executives — two from brands and two from agencies — the same question: Are you moving from an open exchange to a private marketplace? Why or why not? Their answers, edited for length and clarity, run the gamut from feeling gung-ho about private marketplaces to being confused.

 

 

The Huffington Post (11/14)

Although evidence suggests that organizations with strong marketing and sales alignment generate nearly 40% more revenue than companies lacking it, most marketing and sales teams remain in constant conflict.
  
 

CIO (11/14)

The culprits in these hacks, which are designed to steal customers’ credit card numbers, appear to be the Carbanak gang, a group that was blamed last year for stealing as much as $1 billion from various banks.
 
 

Forbes (11/14)

If your content marketing isn’t as effective as you’d like, it’s not necessarily your content’s fault. Content success comes from a solid strategy, supported by the roles necessary to see it through. The better approach is to first build your team, identify your target audience, and then create your content.”

 

 

 

 

eMarketer (11/15)

Digital transformation, a process by which organizations adapt their company culture, personnel and technology to succeed in today’s changing digital marketplace, is a key area of focus for many executives. While organizations scramble to adapt, many company executives admit that numerous challenges to implementation exist. What digital changes do they believe will be necessary to succeed?

 

 

The Drum (11/14)

Facebook has beaten LinkedIn as the go-to social media channel for industry leaders seeking business advice, according to recent research from Grist. Facebook is the social network where senior executives are most likely to engage with business content (79%), edging out rivals Twitter (73%) and LinkedIn (68%)." 
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