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Tech & Marketing News from IDG

November 16, 2016



Fortune (11/16)

Microsoft has offered concessions to EU antitrust regulators over its $26 billion bid for social network LinkedIn, the European Commission said on Wednesday, as the U.S. software company seeks to allay concerns over its largest ever deal.

Google Adds New Services to Its Cloud Machine-Learning Products

Computerworld (11/15)

There's an arms race among public cloud providers to equip businesses with the best machine learning capabilities. Enterprises are increasingly interested in creating intelligent applications, and companies like Amazon, Microsoft and Google are rushing to help meet their needs.

CIO (11/15)

Snap is now said to be readying to woo the people at Wall Street. The company has filed papers with the Securities and Exchange Commission in recent weeks, reported the Wall Street Journal, citing people familiar with the matter. The IPO, expected as early as March, could value the company at between $20 billion and $25 billion, according to the newspaper.

Bloomberg (11/15)

Now, users will be able to mute seeing certain words in their notifications, such as racial slurs and curse words -- an update that was in the works for many months. People can also block whole conversations. The change may help lessen the ability of abusers to reach their victims, decreasing their motivation to do it.

Forbes (11/15)

The world’s biggest chipmaker said it will set aside at least $250 million for investments in automotive startups that are designing technology needed to support fully autonomous cars.




'Everything Was Easier At The Beginning': Marketers Vent Programmatic Frustration

Digidayl (11/16)

“We asked attendees from agencies and brands to jot down their biggest challenges in programmatic advertising. We then laid out their top concerns on the mind map below. Among the big programmatic issues for brands and agencies are the number of vendors, the gap between creative and programmatic, audience overlap and more.



Forbes (11/15)

“Ginni Rometty, CEO of IBM, stated that businesses must find a new way to deal with processing and understanding massive volumes of data. Cognitive computing is vital to turning zettabytes of data into meaningful information. Rometty said computing had to evolve to a place where it could understand, reason and learn without a person programming everything to achieve answers.

The Huffington Post (11/15)

Startups always seek publicity but existing companies have an equal need to gain constant exposure, especially online. Increasingly many companies are using city domains to stake out their digital presence.
A Six-Pack of Predictions for Martech

Martech Today(11/15)

“As a turbulent 2016 creeps closer to an end, columnist Lewis Gersh dusts off his crystal ball to see what the coming year holds in martech.





eMarketer (11/16)

One recent survey of US CFOs by Deloitte found that nearly 60% planned to invest in customer analytics and more than 38% planned to invest in marketing analytics in the next three years. But even as these organizations double down on their analytics investment, many executives are also raising questions about the reliability of the processes used to gather such information.



KO Marketing (11/15)

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy.

Marketing Land(11/15)

In a world where online reviews show up virtually every time a person searches for a local business, potential customers can’t help but be confronted with reviews about a local business’s products or services — the good, the bad and (sometimes) the downright ugly.
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