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Tech & Marketing News from IDG

November 17, 2016



Digiday (11/17)

Yesterday, Facebook announced that it had miscalculated several metrics including the organic reach of posts, video completions and time spent on Instant Articles. As a sop to advertisers, Facebook said it would form a measurement council and provide more third-party verification.


TechCrunch (11/16)

Other Linux Foundation Platinum members, which pay about $500,000 for the privilege, include Cisco, Fujitsu, HPE, Huawei, IBM, Intel, NEC, Oracle, Qualcomm and Samsung. Google, Facebook and more than a dozen other prominent open source users are Gold sponsors.

Bloomberg (11/16)

The trouble is that the four main suppliers for such components won’t have enough production capacity to make screens for all new iPhones next year, with constraints continuing into 2018, people familiar with the matter said, presenting a potential challenge for the Cupertino, California-based company.

CSO (11/16)

Government agencies, law enforcement, security experts, and businesses joined IBM Security as they opened the industry's first commercial Cyber Range at their new global headquarters in Cambridge, Mass., today.


After five months of wrangling and two different recommendations from proxy advisory firms, a merger for Tesla Motors Inc. and SolarCity Corp. is one shareholder meeting away. Shareholders of Tesla and SolarCity are scheduled to vote Thursday on the $2.6 billion proposed merger that was first announced in June.





Business 2 Community (11/16)

Influencer marketing has become a mainstream PR and marketing tactic. Brands understand that they can dramatically increase their reach and create more authentic messages by partnering with social personalities who have large and loyal followings.



Marketing Land (11/16)

When it comes to user-generated content, both B2B and B2C brands are seeing impressive results. In the same way user-generated content helps add credibility and relevance to your e-books, webinars or blogs, candid feedback from those same customers can help you strengthen your value proposition and your core messaging.



CIO (11/16)

The four companies approach business from different backgrounds and with separate strengths and objectives. The distinctions between them reflect their respective views on the future of work and the extent to which productivity, collaboration and communication should be blended.”

Marketing Land (11/16)

Google has started testing its mobile-first index. This new index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version.




MarketingLand (11/16)

According to Gartner’s “2016-2017 Chief Marketing Officer (CMO) Spend Survey,” marketing budgets increased to 12 percent of company revenue in 2016, from 11 percent in 2015. Fifty-seven percent of marketing leaders surveyed expect their budgets will increase further in 2017.


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