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Tech & Marketing News from IDG

November 18, 2016

  

Network World (11/17)

Google Cloud Platform solidified its partnership with Intel and announced plans to create customized silicon chips for tasks like machine learning, security, container orchestration and the Internet of Things, while bringing on a new executive to help the company flush out its strategy.
 
 

MediaPost (11/17)

Dentsu Aegis Network has acquired Findr Group, owner of Gravity Media (“Gravity”), the full-service multicultural marketing agency.As part of the network, Gravity will form the backbone of the group’s multicultural marketing offering in the U.S., boosting existing capabilities in the specialty area that include strategy, creative, social and digital media.

 

Computerworld (11/17)

The dream of creating intelligent computers has inspired the development of exotic chips based on the structure of the brain, which operates in mysterious ways. Some researchers are making such chips from components found in today's computers.
 
 

Poynter (11/17)

The New York Times reported Thursday that, in the week since the election, it's added 41,000 new digital and print subscribers, 'the largest one-week subscription increase since the first week of the digital pay model in 2011.'"

 

 

 

 

The Drum (11/18)

"'This business is evolving and adapting based on our vision for a modern way of marketing that needs to be consumer-centric at every point,' states Nick Brien, chief executive of iCrossing and president of Hearst Marketing Services

 

 

Digiday (11/17)

Companies clamored to build their own bots, but so far Messenger isn’t awash with ads. Facebook, for its part, is working out a system to cap the amount and frequency of ads.”
 
 

CIO (11/17)

Although innovation is the goal of nearly every organization, a majority of IT leaders (56 percent) believe that there is no fixed definition for innovation whatsoever, and that malleable definitions change based on the situation, according to the results of the CIO Executive Council (CEC) 2016 IT Innovation Survey.
 
 

Business 2 Community (11/17)

As content marketers or digital marketers, SEO is important. You should familiarize yourself with the full list of 200 ranking factors. However, knowing what’s a vital factor and what can take a backseat to your audience-focused content can be difficult.Here are 10 factors to focus on and three you might not want to prioritize.

 

 

 

 

MediaPost (11/18)

According to a new report, the findings of which were shared with MMW earlier this week, for the first time, mobile accounted for a third of all email-driven revenue in Q3 2016.

 

 

eMarketer (11/18)

During February and March 2016, Accenture surveyed 847 CMOs and 535 CEOs worldwide about the impact of disruptive growth on their businesses.According to the data, 97% of respondents said they are placing emphasis on safeguarding their business from new competitors that have not traditionally been a part of their industry.
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