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Tech & Marketing News from IDG

November 2, 2016

  

Bloomberg (11/2)

About one-third of targeted attempts to breach corporations’ cyber defenses succeed but three-quarters of executives remain unaccountably confident in their security strategies, Accenture Plc. reported Wednesday in a survey of 2,000 security officers representing large enterprises worldwide.

 

CIO (11/1)

Cisco Systems is making a play for the fundamental process of putting IoT devices online, promising greater ease of use and security as enterprises prepare to deploy potentially millions of connected objects.
 
 

Adweek (11/1)

To better help brands converse with users and offer customer support, the company is launching two new products that will help answer basic questions and address complaints. The features announced today let companies partner with nearly a dozen third-party services to build automated-message systems specific to each brand.
 
 

MediaPost (11/1)

Giving a boost to its retail and shopper-marketing practice, IBM has acquired the Expert Personal Shopper (XPS) division of Fluid, a firm focused on digital customer experiences. Terms weren’t disclosed. 
 

 

 

 

 

Digiday (11/2)

The email newsletter has gone from being an afterthought for publishers to a platform unto itself. Today, the newsletter is a petri dish, where audience-development teams tinker with audience segments, trying to figure out what their most engaged readers care most about before investing in more similar content.

  

 

Advertising Age (11/1)

“In real life, humans are already surrounded by artificial intelligence. Amazon and Netflix recommendation engines suggest books or movies based on previous selections, Google Now reroutes drivers around traffic accidents on the commute home, and smartphone digital assistants like Apple's Siri and Microsoft's Cortana answer questions about the weather and sports scores.
 
 

Computerworld (11/1)

Web traffic from smartphones will make up 43% of all web traffic next year and will reach 52% globally in 2019, according to research firm Forrester. The implications of such mobile web growth are profound, especially for e-businesses trying to effectively reach their customers and partners.
 
 

Advertising Age (11/1)

Ben Jones is trying to rewire brands' perceptions of how good ads work on digital devices. The future doesn't have to be all six-second ads, Mr. Jones said, referring to fears that the 30-second TV spot will be squeezed into tighter and tighter windows designed to work online.
 

  

 

VentureBeat (11/2)

The U.S. virtual reality market will grow gradually in the next two years, but then growth will kick in and the industry will hit $38 billion in revenues by 2026, according to a forecast by Greenlight Insights.

 

 

eMarketer (11/2)

Programmatic ad spending growth in China is far from flattening out. This year alone it will surge by more than 70%. However, the country’s programmatic ad landscape is far from perfect, with many challenges still to overcome.”

 

 

Adweek (11/1)

“According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year.

 

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