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Tech & Marketing News from IDG

November 22, 2016


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Bloomberg (11/22)

The announcement 'shows Britain is open for business,' said Matt Hancock, Minister of State for Digital and Culture, in a statement. 'These new cloud data centers will help our firms work smarter and quicker to become the world-leading businesses of tomorrow.'”
 
 

MediaPost (11/21)

Nielsen is launching a new service of its Digital Ad Ratings -- DAR Publisher Insights  -- which allows digital publishers to achieve a deeper analysis of advertising campaign data. DAR Publisher Insights includes a Digital Reach Benchmark, which ranks publishers against both reach and on-target percentage for campaigns. Publishers can then view their efforts in comparison to their competitors.
 
 

Bloomberg (11/21)

Apple Inc. has disbanded its division that develops wireless routers, another move to try to sharpen the company’s focus on consumer products that generate the bulk of its revenue, according to people familiar with the matter.
 
 

Advertising Age (11/21)

The latest funding will let NBC and BuzzFeed work more closely together on ad sales, like producing more short-form digital video for advertisers and sharing it across social media, according to a statement from the companies Monday.

 

 

 

 

Digiday (11/22)

Facebook is pouring resources into making Facebook Live catch on, even running outdoor ads for the service to teach people how and when to use it. Now, Facebook is testing real-time ads brands and publishers can use to alert people to live broadcasts.

 

 

Bloomberg (11/22)

Google travel executive Oliver Heckmann has the tricky job of keeping online travel agents happy while building increasingly competitive services for consumers. These advertisers need Google as much as the Alphabet Inc. unit needs them, but he's always mending fences. 
 
 

Marketing Land (11/21)

80 percent of all social media is now happening through the mobile phone. And with platforms like Facebook, Snapchat, Instagram and Twitter leading the way — all of which encourage users to geotag their posts — we have a lot more data on who is doing what, where and when.
 
 

Adweek (11/21)

By heralding the future and the promise of data-driven relevance, Facebook and other ad tech properties enjoy a double standard that undercuts the advancement of advertising.
 
 

Network World (11/21)

As far as theft and fraud are concerned, consumers face (and willingly accept) a moderate amount of risk when they shop online or out in their local neighborhoods. This holiday season is no different, but the risk is elevated some, because criminals are looking for easy marks and low-hanging fruit.

 

 

 

 

MediaPost (11/21)

Some 40% of marketers and 34% of agencies are concerned about the quality of data used to target mobile advertisements, despite their willingness and desire to expand campaign strategies that include a variety of media.

 

 

PCworld (11/21)

It always happens this time of year, an influx of holiday related scams circulating the interwebs. Scams don't wait for the holidays, but scammers do take advantage of the increased shopping and distraction when things get busy to take your money and personal information.

 

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