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Tech & Marketing News from IDG

November 23, 2016

*Note: Due to the Thanksgiving holiday in the U.S., we will not be sending out the Tech & Marketing daily news summary until Monday, November 28th.

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PCworld (11/22)

The company will create tools to help get people up to speed on the Google Cloud Platform and G Suite productivity service, Jason Martin, the director of professional services for Google Cloud, said in a blog post.


Bloomberg (11/22)

Chief Executive Officer Mark Zuckerberg visits China frequently, and yet the company is no closer to putting employees in a downtown Beijing office it leased in 2014, according to a person familiar with the matter. The company hasn’t been able to get a license to put workers there, even though they would be selling ads shown outside the country, not running a domestic social network, the person said.

Business Insider (11/22)

Microsoft is said to be working on a project, to be finished by late 2017, that would let full versions of Windows software run on an ARM processor — the same processor used in the vast majority of smartphones.




eMarketers (11/23)

More organizations have come to rely on data-driven decision-making to drive their strategies. But even as this data-driven approach grows, many executives worry that the data they're using is not as accurate as it could be, creating unexpected consequences.

Digiday (11/23)

News Corp completed the acquisition of Wireless Group in September for £220 million ($273 million), Monocle made early bets in this space, launching a 24-hour digital radio station in 2011and more recently Bloomberg’s digital radio launched in London in October.

CIO (11/22)

The latest revelations likely weigh on the confidence of Facebook's publishing and marketing partners, but they don't have much leverage to pressure Facebook, according to Jenny Sussin, research director at Gartner.



Marketing Land (11/22)

“Taking a content marketing program beyond national or regional boundaries is a complex undertaking. Columnist Rebecca Lieb shares what she's learned about challenges and best practices as marketers seek to expand upon their successes.



Computerworld (11/22)

A report released this week by the United Nation's International Telecommunication Union (ITU) found that 47.1% of the population is online, an increase from 2015's figure of 43%.



The Drum (11/22)

Publishers’s continued adoption of header bidding, a generic shift from fixed CPMs to more dynamic pricing models (or dCPMs), as well as improved price-discovery software (including artificial intelligence) will result in a 15-to-20% increase in display ad prices, according to a study by Goodway Group.
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