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Tech & Marketing News from IDG

November 30, 2016

 

CIO (11/29)

The latest strain of Mirai, the malware that’s been infecting internet routers from Germany’s Deutsche Telekom, has spread to devices in at least 10 other countries, according to security firm Flashpoint."
 
 

MediaPost (11/29)

The purchase is the latest move by Accenture into the marketing services realm—it has a major presence in the digital sector with Accenture Interactive. And just two weeks ago it bought a stake in the data and personalization firm RichRelevance

 

TechCrunch (11/29)

The company has always been at least one step ahead of the competition in hardware advancements and software experience. However, in 2016 Android phones have surpassed iPhone with higher-resolution displays, better cameras, cloud features, waterproofing and early VR/AR — reducing the switching cost to Android.
 
 

Computerworld (11/29)

HPE originally pitched its Synergy line of "composable" IT infrastructure as a way to bring the flexibility of cloud services to on-premises systems. Now it's turning that story around, putting those same Synergy components -- and some new ones -- into the public cloud with the goal of simplifying hybrid IT management.

 

 

 

 

The Drum (11/30)

Almost three quarters of us will have a mobile device by 2020; that’s 3.1 billion people. Such growth is difficult to ignore, particularly when many countries with poor fixed broadband speeds have leapfrogged the west with mobile-first adoption.

 

 

Digiday (11/30)

Live video has emerged as an important tool in the marketer’s arsenal. With streaming video expected to account for 82 percent of all internet traffic by 2020, according to Cisco’s June 2016 Visual Networking Index report, more brands are likely to take the leap.
 
 
Reports from multiple research firms indicate that programmatic will further embed itself into digital advertising. This year, programmatic will become the most popular method for digital display spend. And although open exchanges and the U.S. still dominate the global programmatic scene, China’s programmatic market is growing, as is the usage of private marketplaces.
 

Digiday (11/30)

“'The strategy can’t just be more content. It’s hard to not just follow the shiny object and just do more and more and more and not know what we’re getting at it,' said EA’s Tinson on this week’s episode of The Digiday Podcast.

 

 

 

 

Mumbrella (11/30)

Only 25% of Australian marketers are planning product launches seven to 12 months ahead of time, while 32% are planning two to three months aheadHowever, the study showed local marketers were more likely to plan ahead, with 21% of UK marketers and 22% of US marketers planning launches across the seven to 12 months period.

 

 

eMarketer (11/30)

Marketers continue to face challenges when it comes to using marketing technology, but at least they are aware that the challenges are there. Recent survey data found that nearly half said they needed to do a better job integrating marketing technology to improve their omnichannel marketing efforts."
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