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Tech & Marketing News from IDG

November 4, 2016



Bloomberg (11/3)

Billionaire Wang Jianlin’s Dalian Wanda Group Co. agreed to pay $1 billion for Golden Globe Awards producer Dick Clark Productions Inc., adding a U.S. television industry asset to the Chinese tycoon’s expanding sports and entertainment empire.

Bloomberg (11/3)

Google unveiled the first suite of hardware products it designed and made itself last month. Now its parent company is giving investors a first sign that this isn’t just a passing fad.

Bloomberg (11/3)

Google poured scorn on European Union allegations it skewed shopping search results to favor its own services and said regulators have failed to see that the search-engine giant is competing head on with e-commerce giants Inc. and EBay Inc.

Network World (11/2)

he impact of the Note7 fiasco on the company's chip revenue is small, but will ride into the first financial quarter next year, Qualcomm executives said during an earnings call on Wednesday





Adweek (11/3)

Four years ago, when the Snapchat app launched, older people shook their heads at the idea of disappearing messages. A few years later, digital marketers scoffed at the idea of moving from landscape mobile video to the app's vertically designed clips—with the sound automatically on, no less, which was the opposite of the era's best practices. And many players raised their eyebrows when observing the app's often goofy sponsored lenses and geofilter ads.



Adweek (11/3)

After testing it with brands like Hilton and the San Francisco Travel Association, Google is now expanding the program to an open beta and is particularly interested in working with more travel brands to test different variations of native ad campaigns. Google claims that roughly 1,000 native ad campaigns are running through DoubleClick Bid Manager, as of October.

Digiday (11/3)

Building a global media business isn’t as simple as just translating popular articles into different languages. It’s about grasping where, how and why stories resonate, and on which platforms. That’s why BuzzFeed has programmed its Slack, the internal messaging platform, to automatically trigger alerts to its editors once one of its regional stories or videos goes viral. (11/3)

The news outlet launched The Daily 360 on Tuesday (1 November), an initiative that aims to integrate 360-degree video into the "daily news report" of The New York Times.





Digiday (11/4)

This 'will be the first year in which programmatic ad spending represents over half of digital display ad investment in China,' analyst Andria Cheng wrote in a recent eMarketer report. 'By 2018, it will grow to more than three-fifths of such spending.'

Forbes (11/3)

Content marketing is crucially important in many niches and for many business models. A report from Martech Advisor describes five trends in content marketing to watch. These trends present opportunities for both B2C and B2B marketing.”



CNN Money (11/3)

Android accounted for a record 87.5% of the 375 million smartphones shipped in the third quarter, ending September 30. That's up from 84% last year. While the gain may seem small, it highlights Android's continued dominance in the smartphone market.
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