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Top Stories SoftBank, Facebook, and Amazon Commit to 8,700-Mile Transpacific Subsea Cable System VentureBeat (10/30) “Japanese telecommunications giant SoftBank is joining forces with Facebook, Amazon, and a number of other technology companies to build a new 14,000 km (8,700 miles) transpacific subsea cable connecting Asia with North America. The system is expected to be finished by 2020.”
Here's the Shortlist of Contenders for Samsung's CEO Post Bloomberg (10/29) “Samsung Electronics has a long track record of promoting from within the company or elsewhere in the conglomerate, with analysts giving little chance that an outsider could take the top role. The company will release detailed third-quarter earnings tomorrow and is certain to face a torrent of questions on leadership during its conference call.”
Industry Perspectives Brands Must Grasp the Digitally Driven Consumer Journey or Risk Becoming Prey Adweek (10/30) “'As we continue to evolve, as the world continues to evolve, it’s hard to imagine somebody on the business side who isn’t close to technology and working closely with that. And it’s hard to imagine technology leaders that don’t understand the consumer.'”
Infographic: How Much Consumers Will Use Voice Technology in the Near Future Adweek (10/30) “Mark Kiernan, managing director, marketing, Accenture Digital, noted that as consumers become more comfortable with digital assistants, brands face a new set of challenges. 'As this new channel rapidly expands, brands have to adapt to an environment where they have even less control,' Kiernan said."
Why It Might Be Time to Rethink Who Your Competitors Are Adweek (10/30) “The key to future differentiation is to look outside, bring what we learn in and let it inform our next move. What drives loyalty and changes in purchasing behavior? Our research points not to pricing or advertising, but to customer experience. We’re all in pursuit of lasting differentiation, but, as things currently stand, too many organizations are taking the wrong route.”
Anatomy of An IT Strategic Plan in the Era of Digital Disruption CIO (10/27) “Experts and CIOs agree that effective IT strategy begins with an IT-informed business strategy. CIOs must be intimately involved in the creation of those documents and other artifacts that provide direction about what the enterprise needs to do, why it needs to do it, and how it will accomplish that.”
Content Investment: Measuring The Unmeasurable AdExchanger (10/27) “The first step is to get everyone on the same page. Publishers must rally their monetization, content and marketing teams around the data. Everyone needs to work together to better understand the challenges, find the right solutions and uncover new opportunities.”
Research Insights Facebook Leads Competitors for Last-Click Social Commerce eMarketer (10/30) “An October 2017 poll of US social media users found that 47.7% of respondents had made their most recent purchase from the social networking giant, far more than any other platform. Instagram ranked a distant second with 8.6%, followed by YouTube (4.5%) and Pinterest (2.1%).”
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