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Tech & Marketing News
from IDG

October 19, 2016

Today's dish of tech and marketing news, served fresh right to your inbox.


Alphabet Jumps to Record High on Positive Pixel Phone Reviews

                         Bloomberg (10/18)

"Alphabet Inc. shares hit a record high on Tuesday after mostly positive reviews for its new Pixel phones, the first line of phones designed in-house by its Google unit."



Microsoft's Nadella Takes on Privacy Fears About LinkedIn, Cortana

                         Computerworld (10/18)

"Microsoft CEO Satya Nadella faced sharp questions from Gartner analysts Tuesday about the privacy-invading implications of its $26.2 billion acquisition of LinkedIn, and its all-knowing virtual assistant, Cortana."



Samsung Faces Lawsuit from Note7 Owners Who Couldn't Use Their Phones

                         PCWorld (10/18)

"Samsung’s problems with lawsuits from alleged victims of overheating batteries in the Galaxy Note7 smartphone could get compounded by consumers suing for compensation of carrier charges."



Hackers Create More IoT Botnets with Mirai Source Code

                         CIO (10/18)

"The total number of IoT devices infected with the Mirai malware has reached 493,000, up from 213,000 bots before the source code was disclosed around Oct. 1, according to internet backbone provider Level 3 Communications."



HPE Rolls Out Adaptive Backup and Recovery Suite

                         Newsfactor (10/17)

"A new suite of tools announced today by Hewlett Packard Enterprise (HPE) aims to simplify data protection for enterprise IT departments."




Broadcasters Begin to Embrace Programmatic Ad Buying

                         Digiday (10/19)

"TV broadcasters have long been hesitant when it comes to the adoption of programmatic advertising techniques, often fearing the risk of commoditization. Yet, slowly but surely, buyers report that more digital inventory from broadcasters is available through programmatic in the upfront market."



6 Indutries That Will Be Affected by Virtual Reality

                         Network World (10/19)

"2016 has been a defining moment for virtual and augmented reality. From Pokemon GO to Facebook’s newly announced standalone VR headset, the virtual reality market has taken off and we’ve just scratched the surface in terms of innovation."



Messaging Giant "Line" to Target Businesses Amidst Sluggish Consumer Growth

                         VentureBeat (10/19)

"A little more than three months after its dual IPO, mobile messaging giant Line has announced plans to enter the business communications market, as it struggles to grow its user-base in the consumer realm."



'Siri, Are We Ready for Virtual Assistants?'

                         The Media Briefing (10/19)

“'Interesting question,' Siri replies, coyly. It is indeed an interesting question, and one that is likely to shape the next few years in smartphone technology, and increasingly the direction of the ‘connected home’ industry."



Harvard Business Review Built a Bot on Slack That Delivers Workplace Advice

                         Digiday (10/19)

"Slack is gaining a foothold in many offices as the center on their communications, leading Harvard Business Review to focus attention on how to get its content inside the app."




Gartner's Top 10 Predictions for IT Organizations in 2017 And Beyond

                         Forbes (10/19)

"Gartner’s predictions for 2017 reflect the three dominant effects of continued digital innovation that include experience and engagement, business innovation, and the secondary effects of business operations that result from increased digital capabilities."



Six Content Marketing Principles You Shouldn't Be Ignoring (But Probably Are)

                         Marketing Profs (10/18)

"Content marketing can be as complex or as simple as you want it to be. You may base your strategy on the basic idea of producing valuable material for your users, or dig deep into data that dictates a complex process of creating content for the entirety of the customer journey."


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