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Tech & Marketing News from IDG

October 20, 2016



MediaPost (10/19)

"The standard was designed for creative and technical professionals who build and deliver ads on a variety of platforms. Media agencies and operations teams can also use the standard to track distinct creative assets and report on their performance."


Network World (10/19)

"The upcoming event will focus largely on refreshed Macs and will likely be anchored by a completely revamped MacBook Pro."

Network World (10/19)

"The deal for Verizon to purchase struggling Yahoo became endangered thanks to reports of Yahoo spying on user email for the U.S. government, not to mention the lost data on 500 million accounts and a decline in revenue."

CIO (10/19)

"Tesla Motors’ cars will come fitted with full self-driving hardware, as the company jousts with tech rivals like Google and car makers like Ford who are making a dash for the autonomous car market."

Forbes (10/19)

As the advertising and marketing industry works tirelessly to keep up with the myriad changes affecting all aspects of their business—everything from new agency models to tenuous CMO tenure to organizational restructuring to radical new technologies and brand-engagement platforms—one challenging undercurrent lurks: the lack of skilled people to carry out a new and shifting agenda."





Digiday (10/20)

Earlier this week, Instagram moved its Snapchat-like Stories to the Explore tab and announced that the feature has about 100 million daily active users. Now that Stories has been out for a few months, brands have had some time to form a few opinions on the feature."

MultiChannel Merchant (10/19)

At the end of the day, your app users are also your site visitors (not to mention your brick-and-mortar shoppers, as well). There’s no telling how your customers will choose to take advantage of your services at any given moment, but app users deserve a digital journey that is no less personalized, contextual and well-tested than in other channels."

MediaPost (10/19)

"Yet again, the killer app for reaching Millennials is email. For anyone who isn't a committed fan of the channel, it's hard to imagine, but research study after research study backs it up time and time again."

Digiday (10/19)

Snapchat’s new terms will have a seismic impact on media companies that have dedicated significant resources to Discover. While a licensing fee means guaranteed income, it also means a ceiling on how much money publishers can make on Discover."

Adweek (10/19)

Consumers now spend 70 percent of their time out of their homes, according to Kinetic USA. Millennials are dining out more often than their parents ever did, and the Internet of Things lets us stay connected to home and media from anywhere."





The Media Briefing (10/20)

Video is a priority for publishers - and not just because Facebook has told them it should be. Audiences are watching more and more digital video on a wider variety of platforms."



eMarketer (10/19)

Marketers have many objectives for an effective marketing technology strategy. Increasing sales revenue and lead generation are some of their top priorities, October 2016 research indicates."




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