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Tech & Marketing News from IDG

October 25, 2016

 

 

InfoWorld (10/25)

The attack, which affected a number of major Web sites, reportedly used Internet-enabled cameras as a platform for a Distributed Denial of Service (DDoS) attack. The attackers exploited manufacturer-set passwords that hadn't been reset by users."
 
 

TechCrunch (10/25)

The company has developed cybersecurity solutions to protect biometric data so that it can be used safely in lieu of alphanumeric passwords."
 
 

Computerworld (10/25)

“The widespread job cuts could come before the company releases its third-quarter earnings on Thursday, according to Bloomberg, which cited people familiar with the matter. It cautioned that the precise number of jobs affected could change.

 

The Drum (10/25)

The New York Times will pay $30m to purchase The Wirecutter, a five-year-old online consumer guide, including retention bonuses and other payouts the newspaper company announced Monday."
 
 

Bloomberg (10/24)

Eyefluence, which is working to enable eye movements to control digital screens, wrote in a blog post on Monday that it’s joining the search giant Alphabet Inc. The three-year-old startup, which had reportedly raised $21.6 million in funding, didn’t disclose a price."

 

 

 

  

 

The Media Briefing (10/25)

Despite a number of high-profile horror stories throughout the year - falling profits, sudden closures and staff cuts - our respondents were generally upbeat about prospects for 2017, at least for their own businesses."
 
 

Adweek (10/24)

This past summer, MasterCard quietly launched an ambassador program that had employees share brand-minded news and other content across their personal social channels. The endeavor already has attracted 400 of its staffers, who use a company intranet that lets them post text, images and videos to Facebook, Twitter and LinkedIn."
 
 

AdExchanger (10/24)

During the really early days of digital media, AOL and CompuServe were basically the only two consumer portals and total digital ad spend was less than $1 million. It seems like we have come a long way since then, but have we really?"
 
   

 

 

 

Entrepreneur (10/24)

Is 'agile marketing' on your to-do list for the coming year? If not, it’s time to get up to speed: According to a 2016 survey by Workfront and MarketingProfs, 41 percent of marketers either already use or plan to use an agile approach over the next few years."

 

 

Adweek (10/21)

“It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention."
 

 

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