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Tech & Marketing News from IDG

October 26, 2016



Computerworld (10/25)

Apple recorded its third consecutive quarter of lower revenue as it fought lower demand for the iPhone and tough competition from lower-priced competitors."

Network World (10/25)

In the past five years, IBM's artificial-intelligence-fueled Watson has gone from being a game show champion to operating in such industries as finance, retail, health care and pure research."


PCWorld (10/25)

Google Fiber has paused plans to roll out fiber optic cables across a number of U.S. cities, as the company reevaluates its strategy to presumably use mainly wireless to provide high-speed Internet service."

Facebook launched a new website designed as a “one-stop shop” for journalists to learn how to get started using the social network’s products and how to improve their output."




The Drum (10/26)

Facebook’s charm offensive on the TV industry is gathering pace as it publishes research that trumpets its ability to ensure campaigns reach an additional 5% of people that would have otherwise missed it on TV."



Digiday (10/26)

On Monday, The New York Times announced it had purchased The Wirecutter and its sister site, The Sweethome, for just over $30 million. The deal gives the Gray Lady a new source of income and its first taste of affiliate marketing, a revenue stream publishers have been exploring to supplement display ad revenue."

Digiday (10/26)

When venture capitalist Hunter Walk tweeted on Sunday that views on his Snapchat Stories has dropped by 33 percent since the platform started removing its autoplay feature on Oct. 7, he struck a chord."

MediaPost (10/25)

The new partnerships could help Hootsuite further distinguish itself among other enterprise social-media management platforms. Clearly a force to be reckoned with, the company was valued at $1 billion, in late 2014. By 2017, social network ad spending will reach $35.98 billion -- representing 16% of all digital ad spending worldwide according to eMarketer."





Advertising Age (10/26)

If there was any doubt that the future of local advertising is digital, the latest local ad revenue forecast from BIA/Kelsey confirms that revenue from local-focused online ads will exceed that of traditional ads aimed at local audiences by 2018."



eMarketer (10/26)

More than half of marketers in Europe and the US are using social data for their business activities. Yet, according to October research, another 23% are not, and it’s primarily because they just don’t have the time."

Marketing Land (10/25)

Keeping up with all the latest tools to make your brand compelling so that it resonates with your audience can be difficult, if not impossible. To help you optimize your martech strategies, here is a list of 11 of the hottest technologies that might not be on your radar."




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