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Top Stories Google Pays $1.1 Billion For HTC Team Behind Pixel Phones Forbes (9/20) “The company said late Wednesdaythat it would pay HTC $1.1 billion for a team of employees of the Taiwanese phone maker, including many who have previously worked on the Google-branded Pixel phones. Separately, Google will get a non-exclusive license to HTC intellectual property.”
BlackBerry Jumps on Self-Driving Car Software Partnership with Delphi CNBC (9/20) “Delphi already has developed a turnkey self-driving system called CSLP that it plans to begin selling to smaller automakers in 2019, for production in 2021. Most larger vehicle manufacturers are developing their own self-driving systems.”
Facebook Will Add ‘More Human Review’ of Ad-Targeting Options Marketing Land (9/20) “The company is instituting 'more manual review of new ad targeting options to help prevent offensive terms from appearing,' according to a Facebookpost by COO Sheryl Sandberg. The company has also re-enabled some of the ad-targeting options that are based on self-reported user data.”
Symantec's Play for Splunk Ends After Review Bloomberg (9/20) “Symantec Chief Executive Officer Greg Clark told Bloomberg this month that Splunk was an attractive acquisition target for a strategic buyer. Clark also said Symantec was open to doing a large acquisition but didn’t disclose any talks to buy Splunk, which has a market value of $9.4 billion.”
Industry Perspectives Juniper Networks CEO Rami Rahim Brings Start-Up Mentality To Running $5 Billion Business Forbes (9/21) “Rahimjoined Juniper when it was a very ambitious, but small startup with an audacious goal to disrupt an extremely competitive networking technology industry with very few, but massively large and conservative customers in the Telcos and internet service providers.”
The Marketing Clouds Are Growing Apart AdExchanger (9/20) “At least as a cross-sell pitch into the C-suite, the cloud story has an audience. But a scrutiny of the clouds shows a set of offerings that are becoming less alike – rather than more alike – over time. The clouds are quietly dispersing.”
CIOs Must Build Adaptive IT Workforces CIO (9/20) “Traditional workforce models aren’t built to manage the shifting scope and warp speed of change happening today. To adapt, IT organizations must pursue new approaches to finding the right talent that can drive innovation in IT.”
Facebook Gives, But Continues to Take More From Publishers Digiday (9/21) “The usual theories given for the decline range from Facebook’s algorithm changes that disadvantage publishers to a desire by Facebook to get publishers to pay for promotion to its emphasis on video viewed directly on the platform, leaving less room for publishers’ links back to their own sites.”
Research Insights Cyber Attacks Cost U.S. Enterprises $1.3 Million on Average in 2017 CSO (9/20) “In 2017, the average cost of a data breach in North America is $1.3 million for enterprises and $117 million for small and medium-sized businesses (SMBs), according to a report from Kaspersky Lab. Kaspersky .”
Small Businesses Crowd Facebook, Twitter for Marketing eMarketer (9/21) “Social media platforms have emerged as popular marketing channels for small businesses, according to G2 Crowd’s poll. It revealed that 80% of respondents used Facebook for marketing purposes, while a little more than half (51%) turned to Twitter.”
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