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Tech & Marketing News from IDG

October 24, 2016

 

 

Bloomberg 10/24

In what may be the first Note 7 related class-action lawsuit filed in South Korea, 527 smartphone buyers are demanding Samsung Electronics Co. pay each plaintiff about 500,000 won (about $440) for time and effort lost when the phones were first recalled and then scrapped amid reports devices were heating up and catching on fire."

 

TechCrunch 10/24

"On Friday Microsoft quietly released the news of changes to pricing for volume licensing products via its UK TechNet blog for IT professionals — saying it was revising pricing in pound sterling to 'ensure there is reasonable alignment across the region'”
  
 

The Drum  (10/23)

October is National Cybersecurity Awareness Month and, even though it may have been coincidental, hackers demonstrated why this is an important month when they executed an attack on October 21."
 
 

Computerworld 10/22

"AT&T said it will acquire Time Warner for $85.4 billion, reflecting a continuing trend for the consolidation of communications and media companies."
 

MediaPost 10/21

"Serious as ever about its video strategy, Facebook on Friday unveiled a major ad campaign for Facebook Live in the United States and the United Kingdom."
 

 

 

 

Digiday (10/24)

“Quartz set out to be a global, mobile-first publication for the business set from the get-go when the Atlantic Media Company launched it in 2012. Today, 47 percent of its audience of 18 million comes from outside the U.S.."

 

 

Adweek (10/24)

In 2014, Intel recruited Steve Fund from Staples to lead a major rebranding. In recent years, Intel had moved far beyond the microprocessor and PC, but there was still a problem: The brand's image remained rooted in the past, known to most consumers only via the "Intel inside" sticker on their laptops—even as its technology had moved far into the future."
 
 

Digiday (10/24)

After asking nicely, twice, French publisher Le Monde will get tough with ad-block users, blocking them from content unless they turn off their ad blockers."
 
 

 

 

Huffington Post (10/23)

What segments of your audience respond to different types of campaigns? Which style of headline grabs your customer’s attention? What images result in higher click through Where marketing outcomes used to be based purely on numbers (views, coupons claimed, readership) you now have the ability to go past metrics and examine detailed demographic and behavioural information.

 

  

Forbes (10/22)

"Creating a new product is an exciting venture, especially if market and consumer research has revealed a need, but comprehensive solutions aren’t available yet. Customers want solutions for their problems, but they can’t quite identify what they need. This is where you come in."
 
 

MediaPost (10/21)

Overall media spending for the month grew 4%, with digital media rising, part of a long series of double-digit percentage levels, 17%, according to Standard Media Index."

 

 

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