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Tech & Marketing News from IDG

October 24, 2016



Bloomberg (10/27)

Qualcomm Inc., the largest maker of mobile-phone chips, will acquire NXP Semiconductors NV for $47 billion in an all-cash deal, aiming to speed an expansion into new industries and reduce its dependence on the smartphone market."


CIO (10/27)

Microsoft yesterday announced a slew of software and app updates, as well as both improved and entirely new hardware devices. While rumors have floated around about the next Windows 10 update from Microsoft, suggesting it would carry the name "Redstone 2," the update Microsoft unveiled is called Creators Update."

The Next Web (10/27)

TechCrunch found that the company is now testing another way to let users say more in tweets. In a limited trial for some users on mobile, Twitter is no longer counting usernames against your character limit in replies."

Bloomberg (10/26)

British regulators fined Vodafone Group Plc 4.63 million pounds ($5.63 million) for failing to credit customers who bought mobile-phone minutes and data, and then mishandling complaints that came in afterward."


Computerworld (10/26)

“Last Friday's massive internet disruption came from hackers using an estimated 100,000 devices, many of which have been infected with a notorious malware that can take over cameras and DVRs, said DNS provider Dyn."






VentureBeat (10/27)

The HBR bot, which became available last week, draws on more than 200 HBR articles about best practices, from how to bounce back from a failed negotiation to the best ways to give team feedback."



Digiday (10/27)

It’s Facebook’s world, and digital media companies are just living in it. At the whim of capricious algorithm changes and vague avenues toward monetization, publishers have no shortage of gripes with the social network. And yet, the allure of terrific scale remains undeniable."



Digiday (10/27)

Virtual reality is hot right now, at least to hear production and media companies talk about it. The New York Times and DigitasLBi hosted an event on Wednesday, where the Times and four VR studios talked up VR and shared examples of their work."



MediaPost (10/26)

Despite higher CPMs during the third quarter, brands making social media buys saw strong performance for both direct response and brand awareness campaigns, new research from Kinetic Social shows."






Forbes (10/26)

Increasingly, the world is becoming an intelligent, digitally enabled mesh of people, things and services. Technology will be embedded in everything in the digital business of the future, and ordinary people will experience a digitally-enabled world where the lines between what is real and what is digital blur."



MediaPost (10/26)

Thanks in part to “extraordinary” mobile growth, local ad spending is looking strong, heading into 2017. Next year, in fact, total local ad revenues will increase by 2.4% to $148.8 billion, according to the latest forecast from BIA/Kelsey."



Business 2 Community (10/26)

Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked."
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