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Tech & Marketing News from IDG

October 28, 2016



Bloomberg (10/28)

Apple Inc. quietly raised the cost of some of its products in Britain by 20 percent, the latest blow to U.K. consumers after the decision to leave the European Union sent the pound sliding.

Bloomberg (10/28)

European Union privacy chiefs said Facebook Inc. must stop processing user data from its WhatsApp messaging service while they are investigating the privacy policy changes the company announced in August.

Adweek (10/27)

“A year after Google spelled out its plans to evolve into Alphabet Inc., legacy products including search and YouTube continue to be the biggest revenue generators for the company.

Bloomberg (10/27)

Fujitsu Ltd. shares surged to a nine-month high after the Japanese company revealed it was in discussions with China’s Lenovo Group Ltd. about collaborating on everything from research and computer design to manufacturing.

Digiday (10/27)

The Federal Communications Commission voted to approve new privacy rules Thursday regarding how internet service providers, or ISPs, can use customer data, placing considerable limits on providers like Verizon and Comcast.

MediaPost (10/27)

Vine, the six-second video app started by Twitter just three ago, will fold in the next few months, Twitter has just announced marking the end of a short life for a short-video app.”






PCWorld (10/28)

Apple announced three new laptops on Thursday. The most high-profile is the workhorse of the fleet: the MacBook Pro 15. As usual, Apple didn't divulge all the specifics, such as the exact CPUs, but it did disclose the clock speeds and the generation of Intel CPU.

Digiday (10/28)

The internet advertising pendulum is swinging again. With the price of banner ads as low as ever and readers consuming more and more content on mobile, publishers are ditching the standardized banner ads for custom formats.

Digiday (10/27)

The digital media world is arguably coming out of a period in which many publishers focused nearly exclusively on growing their audience as large as possible. Now, with the shine is off that notion, more are preaching the gospel of building the right audience with deep ties. 




Dynamic Business (10/28)

“Technology has been one of the biggest game changers for SMEs in the past five years. The adoption of cloud computing has enabled SMEs to access software and platforms that were previously only available to much larger organisations. The playing field has levelled out considerably.”



5 Incredibly Effective Digital Marketing Strategies That Most Marketers Are Too Afraid to Try

Forbes (10/27)

Taking chances is often what separates top marketing professionals from novices. But how can you separate fads from educated risks? Take a look at the top strategies that most marketers might deem risky, may not be aware of, or not fully understand.
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