Actionable. Audience. Targeting.
Echo from IDG leverages our rich, global declared first-party data to offer a unique account-based marketing (ABM 360®) solution that allows you to target buyers across a number of areas.
Echo can go deeper and build data segments based on a number of target audiences such as:
Integrated Programs & Reporting
Our custom reporting will allow us to tell you:
- Who from your target account list sees your advertising
- Which location and country they are from
- The level of seniority by job function within that target company
- The most recent content engaged with by topic
- Which individuals by function have engaged with your creative
Echo can be further enhanced through integration with our ABM 360® product suite of demand generation solutionsto provide you with engagement and buying patterns over the past 12 months from your target account list. Learn more about IDG's account-based marketing offerings.