Free Buyer Persona: Snapshot of the Average Tech-Involved LOB Decision-Maker


Tech-Involved Line of Business (LOB) are complex individuals.  IDG's global study explores the role of the Tech-Involved LOB in the purchase of IT products and services and their content consumption and needs. Understanding Tech-Involved LOB is key to an effective marketing strategy. For example, Tech-Involved LOB have different content needs depending on their mindset and time of day.


Download the example Tech-Involved LOB Buyer Persona to discover: 

check_icon.png Emotional drivers of Tech-Involved LOB 

check_icon.png What content matters most to Tech-Involved LOB 

check_icon.png Role of Tech-Involved LOB in the purchase of IT products and services

Grab your free Tech-Involved Line of Business Persona by filling out the form on the right.