Free Research Snapshot: Understand the Tech-Involved LOB and IT Decision-Maker Relationship and Improve Your Marketing Strategy


download-lob-persona-snapshot.pngIDG's global study explores the role of Tech-Involved Line of Business (LOB) in the purchase of IT products and services.

Technology purchasing has changed. IT and Tech-Involved LOB are now making IT purchase decisions together. 77% of IT decision-makers collaborate with LOB on a regular basisThis changing dynamic means tech marketers must target both IT and Tech-Involved LOB in order to be effective in their marketing efforts.

Download the research snapshot to discover: 

check_icon.png  The emotional drivers of Tech-Involved LOB 

check_icon.png What content matters most to Tech-Involved LOB 

check_icon.png Takeaways for engaging successfully with Tech-Involved LOB

Grab your free snapshot of Influencing the Influencer: Understanding the Tech-Involved Line of Business Decision-Maker by filling out the form on the right.