Insight Into Key Programmatic Media Buying Priorities, Challenges and Trends for 2017 and Beyond


Programmatic ad buying is rapidly rising. Total worldwide display advertising transacted through programmatic platforms will increase from $7.6 billion in 2014 to $56.1 billion in 2019.

Despite programmatic’s growth in the technology space, there are still challenges with scale, depth and trust regarding performance of inventory, viewability and fraud. 55% of programmatic buyers say viewability is the most significant challenge for buyers in the private marketplace.

Download the research snapshot to learn: 

check_icon.png  Factors critical to success in programmatic campaigns

check_icon.png  Top benefits to executing private marketplace deals with publishers 

check_icon.png  How programmatic buyers achieve better viewability and combat fraud

Grab your free snapshot of IDG TechNetwork’s 2017 programmatic buying study, Programmatic Perspective: Accelerating Action, by filling out the form on the right.