The Drive to Transform Powers a More Inclusive Buying Dynamic

Based on the 2019 IDG Role & Influence of the Technology Decision-Maker research, this white paper “The Drive to Transform Powers a More Inclusive Buying Dynamic,” highlights who is involved in the tech purchase process, how the buying cycle differs by the technology being purchased, and how the digital-first mindset is affecting these changes. This year’s study revealed that there are on average 21 individuals involved in influencing technology purchases.


2019 R&I white paper cover

Download this white paper to get deeper insights into: 

check_icon.pngThe reasons why new technologies are purchased – whether as an additional solution or an upgrade.

check_icon.png Who is involved in each stage of the purchase process, as well as the key sources used to educate within each stage.

check_icon.pngThe length of the buying cycle and how this differs by the technology being researched and purchased.

check_icon.pngHow understanding the vendor expectations of IT decision-makers paves the path to success.
 

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