The Drive to Transform Powers a More Inclusive Buying Dynamic
Based on the 2019 IDG Role & Influence of the Technology Decision-Maker research, this white paper “The Drive to Transform Powers a More Inclusive Buying Dynamic,” highlights who is involved in the tech purchase process, how the buying cycle differs by the technology being purchased, and how the digital-first mindset is affecting these changes. This year’s study revealed that there are on average 21 individuals involved in influencing technology purchases.
Download this white paper to get deeper insights into:
The reasons why new technologies are purchased – whether as an additional solution or an upgrade.
Who is involved in each stage of the purchase process, as well as the key sources used to educate within each stage.
The length of the buying cycle and how this differs by the technology being researched and purchased.
How understanding the vendor expectations of IT decision-makers paves the path to success.