Explore the Elements of the Tech Purchase Process

The rules of the road to navigate the tech buyer’s journey are evolving, so we have created a guide to help you traverse the elements. Using the results of our research across tech decision-makers, this poster provides insight into the technology purchase process – who’s involved, how to increase trust, etc. – while highlighting the content types these decision-makers rely on, whether that be webcasts, podcasts or product demos to name a few.

CJ Poster2020

Download this poster to learn: 

  • The digital transformation goals of your customers
  • How tech decision-makers evaluate vendors and the technologies they're prioritizing
  • Who is involved in the decision-making process and collaborating throughout the journey
  • The content types and information sources tech marketers need to focus on 
  • What actions will make tech vendors a trusted guide and resource

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