Explore the Elements of the Tech Purchase Process

The rules of the road to navigate the tech buyer’s journey are evolving, so we have created a guide to help you traverse the elements. Using the results of our research across tech decision-makers, this poster provides insight into the technology purchase process – who’s involved, how to increase trust, etc. – while highlighting the content types these decision-makers rely on, whether that be webcasts, podcasts or product demos to name a few.


CJ Poster2020

Download this poster to learn: 

check_icon.png Where your customers want to go

check_icon.png The conditions of their tech evaluations and decision making

check_icon.png Who is traveling on the journey with them

check_icon.png How to recommend the right directions (content)

check_icon.png What actions will make you a trusted guide

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