Marketing Cloud Computing Tools & Solutions
According to IDG’s 2020 Cloud Computing Survey, 32% of organizations' total IT budget will be allocated to cloud computing over the next 12 months - opening huge opportunity for cloud solution providers. With cloud being a game changer for business strategy, it is not surprising that 92% of organization’s say their IT environment is in the cloud to some extent today, and this is expected to grow to 95% 18 months from now.
Compiling insight from IDG’s buyers' journey research – 2020 Role & Influence of the Technology Decision-Maker and 2019 Customer Engagement – this cloud specific research guide outlines who’s involved in the cloud purchase process, the content types and sources cloud buyers rely on, and their likelihood to seek out a new vendor. Cloud continues to be a leading topic of interest, with 50% of ITDMs registering for cloud-focused events, like IDG's series of cloud computing virtual summits.
View the key findings below and download the cloud computing sample slides for additional insight. The sample slides are just a glimpse of the research - request a meeting with an IDG sales executive to walk through the full cloud purchase process to help you better understand how to market cloud products and services in today's business climate.
- The shift to cloud continues as 32% of total IT budget is expected to be allocated to cloud computing within the next year.
- The majority of cloud computing purchases to be made within the next 6-12 months will be additional purchases that IT leaders were planning to make regardless of recent events.
- 42% of cloud-focused ITDMs are likely to seek a new vendor when making quick purchase decisions – factors driving this include current product/service did not meet security needs and increased cost.
- Only 40% of cloud computing-specific downloaded content has provided value to tech decision-makers in the last 12 months. The majority expect their cloud content consumption to increase in the next 6-12 months (48%).