Explore the Content Types APAC Tech Buyers Want

Based on the 2021 Customer Engagement study, this white paper details the APAC specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology vendor follow-up and how should they engage? This year's research found APAC tech buyers are having a challenging time finding high-quality content, and value technology vendors who can educate them throughout each stage of the buyer's journey.


2021 CE APAC cover

 

Download the APAC white paper to gain insight into:

  • How the pandemic caused shifts in content consumption habits, whether that be ITDMs are spending more time reading or watching videos online.
  • The percentage of content that provides APAC tech buyers with value, and how to ensure tech marketers consistently provide value.
  • The types of content APAC ITDMs rely on and how virtual events played a role this past year. 
  • The vendor engagement preferences of APAC ITDMs and the factors that lead them to reach out to a technology vendor.

 

 

 

 

 

Download White Paper: