Explore the Content Types EMEA Tech Buyers Want

Based on the 2021 Customer Engagement study, this white paper details the EMEA specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology vendor follow-up and how should they engage? This year's research found that EMEA tech buyers are having a challenging time finding high-quality content, however of the helpful content that they do find, 51% say that it's provided them with actionable information. Find insight on how to ensure quality content in this research guide. 


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Download the EMEA white paper to gain insight into:

  • How the pandemic caused shifts in content consumption habits, whether that be ITDMs are spending more time reading or watching videos online.
  • The percentage of content that provides EMEA tech buyers with value, and how to ensure tech marketers consistently provide value.
  • The types of content EMEA ITDMs rely on and how virtual events played a role this past year. 
  • The vendor engagement preferences of EMEA ITDMs and the factors that lead them to reach out to a technology vendor.

 

 

 

 

 

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