How are Millennial IT Decision-Makers Involved in the Tech Purchase Process?

More than one-third of the current workforce are millennials, surpassing Generation X in 2015 to become the largest share of the labor pool. Based on key IDG research studies, Role & Influence of the Technology Decision-Maker and Customer Engagement, this white paper will provide an understanding of how millennial ITDMs are involved in the tech buying process - whether it be building vendor relationships, setting IT project goals, or consuming vast amounts of content for research purposes. 

Millennial WP cover

Download the summary to learn:
 
check_icon.png The content consumption trends of millennial IT decision-makers. 
 
check_icon.png Which tasks and responsibilities this group is involved with throughout the IT buying process. 
 
check_icon.png  The collaboration that takes place throughout the purchase process.
 
check_icon.png How millennial ITDMs develop strategic partnerships and vendor relationships. 
 

 
Grab your copy of the MarketingFit Guide: Marketing Your Technology to Millennails white paper by filling out the form to the right.