The Marketer's Guide to Tech Industry Events

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In recent years, industry events have emerged as an increasingly important part of a holistic marketing strategy. Organizations are allocating more of their marketing budgets to in-person events, using the events platform to showcase products, build brand awareness, and drive sales.

Our Marketer's Guide to Tech Industry Events research snapshot outlines the role that industry events play in the technology purchase process - highlighting research from IDG's 2018 Customer Engagement research.  

 Download the snapshot to learn:
check_icon.png  The technology topics driving interest and registration for events. 
check_icon.png  What IT decision-makers feel are the top benefits of attending industry events, along with what they hope to gain from attending an event.  
check_icon.png Their preferred method of communication with peers/colleagues when making a strategic decision.  

Grab your copy of the The Marketer's Guide to Tech Industry Events  by filling out the form to the right.