Insights into the Cloud
Computing Purchase Process

Based on IDG’s 2019 Role & Influence of the Technology Decision-Maker and 2019 Customer Engagement research, this white paper dives into actionable insights regarding the cloud computing  purchase process. You’ll explore key fundamentals of the purchase process including: the important players, who holds the budget, and the role of existing and new vendors. The data also details the top information sources cloud-focused ITDMs turn to, the types of content they rely upon, and vendor actions that lead to IT engagement.

White paper coverDownload the guide to gain deeper insights into:
 
check_icon.png Why IT decision-makers may seek a new cloud computing vendor 
 
check_icon.png  The full buying committee for the cloud purchase process, including the number of individuals involved 
 
check_icon.png How cloud solutions are purchased - from new or existing vendors, or as additions or upgrades 
 
check_icon.png Only 38% of cloud computing specific downloaded content has proven valuable – what are their top relied upon types of content?
 
Grab your copy of the MarketingFit Guide to: Marketing Your Cloud Computing Products by filling out the form to the right.