Insights into the Data & Analytics Purchase Process
Based on IDG’s 2019 Role & Influence of the Technology Decision-Maker and 2018 Customer Engagement research, this white paper dives into actionable insights regarding the data & analytics technology purchase process. You’ll explore key fundamentals of the purchase process including: the length, important players, and the role of existing and new vendors. The data also details IT leaders’ top information sources, the types of content they rely upon, and vendor actions that lead to IT engagement.
Grab your copy of the MarketingFit Guide to: Marketing Your Data & Analytics Products by filling out the form to the right.