Insights into the Data & Analytics Purchase Process

Based on IDG’s 2019 Role & Influence of the Technology Decision-Maker and 2018 Customer Engagement research, this white paper dives into actionable insights regarding the data & analytics technology purchase process. You’ll explore key fundamentals of the purchase process including: the length, important players, and the role of existing and new vendors. The data also details IT leaders’ top information sources, the types of content they rely upon, and vendor actions that lead to IT engagement.

Data & analytics mfit guide coverDownload the executive summary to gain deeper insights into:
 
check_icon.png The amount of organizations that have data & analytics tools in place, in use or if they’re actively researching this technology
 
check_icon.png  The full buying committee for the data & analytics purchase process
 
check_icon.png White papers and tech content sites are the most relied upon information sources for data & analytics-focused decision-makers – where do other sources land?
 
check_icon.png Only 40% of data & analytics specific downloaded content has proven valuable – what are their top relied upon types of content?




Grab your copy of the MarketingFit Guide to: Marketing Your Data & Analytics Products by filling out the form to the right.