Insights into the Security
Purchase Process

Based on IDG’s 2019 Role & Influence of the Technology Decision-Maker and 2018 Customer Engagement research, this white paper dives into actionable insights regarding the security technology purchase process. You’ll explore key fundamentals of the purchase process including: the length, important players, and the role of existing and new vendors. The data also details IT leaders’ top information sources, the types of content they rely upon, and vendor actions that lead to IT engagement.

Security cover photoDownload the guide to gain deeper insights into:
 
check_icon.png How the budget for security tools and services is expected to change over the next 12 months
 
check_icon.png  The full buying committee for the security purchase process, including the number of individuals involved 
 
check_icon.png How security solutions are purchased - from new or existing vendors, or as additions or upgrades 
 
check_icon.png Only 42% of security specific downloaded content has proven valuable – what are their top relied upon types of content?
 
Grab your copy of the MarketingFit Guide to: Marketing Your Security Products by filling out the form to the right.