Effectively Reach IT Buyers Seeking New Vendors


The white paper Digital Transformation Opens New Paths to the Short List , based on the 2017 Role & Influence of the Technology Decision-Maker research, explores the dynamic tech purchase process as tech buyers are more open than ever to considering new suppliers for strategic and emerging technologies.

The research reveals that 93% of organizations have plans to pursue digital business transformation, and dives deeper into the factors that are driving their IT strategy. 

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Download the white paper to learn:
 
check_icon.png  How the buyer’s journey varies by research paths, who’s involved and length depending on the technology being purchased.
 
check_icon.png  The types of purchases being made.  
 
check_icon.png How IT and LOB collaborate throughout the tech purchase process.

check_icon.png  What IT decision-makers value from tech vendors and the content sites they receive information from.

Grab your copy of the Digital Transformation Opens New Paths to the Short List  by filling out the form to the right.