Digital Transformation Raises the Bar and the Rewards
The white paper Digital Transformation Raises the Bar and the Rewards , based on the 2018 IDG Customer Engagement research, explores content types consumed throughout the evolving technology purchase process. The research finds that only 40% of work-related downloaded content has provided value to tech decision-makers in the last 12 months, revealing that tech marketers have some work to do when it comes to content creation.
Download the white paper to learn:
The marketing-related factors that would cause an ITDM to abandon a vendor during the research stage. How tech decision-makers value awareness and trust throughout the buyer journey. The types of information or content that IT decision-makers rely on the most, as well as their use of podcasts and webcasts. Which technology topics are driving the most interest for tech industry events.
Grab your copy of the Digital Transformation Raises the Bar and the Rewards by filling out the form to the right.
